KTTC Appoints Jessica Williams as Engagement Director

The media group names Jessica Williams to lead audience expansion and community partnership initiatives.

Updated on Oct. 29, 2026 in People

KTTC Appoints Jessica Williams as Engagement Director

KTTC and KXLT have hired Jessica Williams as the new Director of Brand Engagement and Audience Development. The role focuses on growing the company's digital platforms and increasing the delivery of local content.

Why it matters

This leadership appointment aims to deepen the media organization's connection with the community through expanded digital outreach. The move signals a strategic shift toward strengthening local partnerships.

Jessica Williams brings two decades of professional experience to the role, having previously held positions in local marketing and radio management.

The players

Jessica Williams

She is the new Director of Brand Engagement and Audience Development who previously worked as a marketing director for the Rochester Area Family YMCA.

KTTC

This is a Rochester-based media organization that operates alongside KXLT to deliver local news and content.

The Landing MN

This is a local organization where Jessica Williams currently serves as Vice-Chair of the Board.

The details

Williams will spearhead efforts to enhance digital audience engagement and foster collaborative relationships with local organizations. Interested groups may reach out regarding these partnerships via the station's online request form.

October 29, 2026: Jessica Williams was officially named Director of Brand Engagement.

Market Landscape

This appointment aligns with the shift toward digital-first audience development in regional newsrooms. By prioritizing local engagement, the company seeks to maintain a competitive edge in a consolidating local media market.

Residents and local groups can expect more active engagement and potential new collaborative opportunities from the station. Organizations interested in working with the outlet can now utilize the new community partnership portal.

The takeaway

The addition of an experienced local leader underscores the importance of community relationships in modern media. Readers can watch for changes in the station's digital presence and local content coverage in the coming months.