Dayton's to Sell Mary Tyler Moore Santabear
A limited Mary Tyler Moore edition of the Santabear bear goes on sale at $129, with a share of proceeds supporting vision research.
Updated on Nov. 4, 2026 in Accessories
Dayton's Holiday Market will release a Mary Tyler Moore edition of the Santabear for $129, with a sneak-peek pre-sale running 11 a.m. to 3 p.m. on Nov. 11. Ten percent of every sale goes to the Mary Tyler Moore Vision Initiative.
Why it matters
The bear's design references The Mary Tyler Moore Show and its Minneapolis ties, giving local shoppers a collectible connected to a regional cultural landmark. The proceeds fund vision initiatives founded by Moore at the University of Michigan.
The Mary Tyler Moore Santabear retails for $129, and 10% of each sale goes to the Mary Tyler Moore Vision Initiative. The number of units available and the total donation amount were not stated in the announcement.
The players
Mary Tyler Moore
The actress whose television series The Mary Tyler Moore Show is honored by the bear's design and who founded the Vision Initiative at the University of Michigan.
Dayton's
The Minneapolis department store chain that originated the collectible Santabear line and is releasing this edition through its holiday market.
The details
The bear wears Mary Richards' peacoat with anchor buttons, carries a black handbag, and sports a beret. It will be sold at the Dayton's Holiday Market at the Dayton's Project along Nicollet Mall, with a sneak-peek pre-sale on Nov. 11.
Timeline
1970s: The Mary Tyler Moore Show aired.
1980s: Collectible Santabear bears were born at Dayton's department stores.
2022: Santabear made a comeback.
Nov. 11, 11 a.m. to 3 p.m.: Sneak-peek pre-sale of the Mary Tyler Moore Santabear.
Culture Shift
The release extends Dayton's Santabear line, which was born in its 1980s department stores and returned in 2022, into a themed edition tied to a regional television icon. It follows the pattern of the line's earlier comebacks, where demand was strong enough that the latest bear sold out in four days at the Minnesota State Fair.
Shoppers who want the bear need to attend the Nov. 11 sneak-peek pre-sale window at Dayton's Holiday Market on Nicollet Mall, since the bear is sold in person there. Buyers should plan around the pre-sale hours if they want the edition before any later availability.
The takeaway
Collectors and gift shoppers in Minneapolis who want this edition should plan to visit Dayton's during the Nov. 11 pre-sale, since the previous Santabear edition sold out within four days.
What happens next
The Mary Tyler Moore Santabear sneak-peek pre-sale runs from 11 a.m. to 3 p.m. on Nov. 11 at Dayton's Holiday Market along Nicollet Mall.
Further reading
Explore more Accessories coverage for other collectible and gift picks.
Source note: This article includes information reported by CBS News.
