Sierra and Marshalls to Open New Minnesota Stores

The retail company is expanding its regional footprint with two new locations opening across Northern Minnesota.

Updated on Oct. 23, 2026 in Openings & Closings

Bold vector editorial illustration showing a stylized retail entrance and outdoor gear, representing retail expansion in Minnesota. — Retail chain TJ Maxx is expanding its regional footprint this week with new Sierra and Marshalls store locations in Duluth and Virginia, Minnesota. AI Illustration. Upload story photo >

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TJ Maxx is launching new retail locations this week, including a Marshalls store in Virginia and a Sierra store in Duluth. The expansion brings new apparel and home goods options to the state.

Why it matters

These openings grow the company's presence in Minnesota, providing shoppers with increased access to discounted apparel, home decor, and outdoor gear. Residents in Duluth and Virginia will gain new retail choices as the brand scales its footprint.

The new Sierra location in Duluth spans 17,600 square feet. Both the Sierra and Marshalls stores operate on daily hours from 9:30 a.m. to 9:30 p.m.

The players

TJ Maxx

This major off-price retail corporation operates thousands of stores nationwide, including the Marshalls and Sierra brands.

The details

The new Sierra outlet at 5115 Burning Tree Road in Duluth will provide customers with outdoor gear, apparel, and footwear. Meanwhile, the Marshalls location at 1441 S12th Ave. W. in Virginia features a selection of men's and women's clothing alongside home decor and travel essentials.

The Marshalls store in Virginia opened on Oct. 22, 2026.
The Sierra store in Duluth is scheduled to open on Oct. 24, 2026.

Market Landscape

This move mirrors the industry-wide push by off-price retailers to secure prime real estate in secondary markets. It positions the company to further consolidate its market share against regional competitors by offering high-volume, discounted inventory.

Shoppers in Virginia and Duluth gain immediate access to expanded inventory and new retail options near their homes. Customers can plan their visits based on the standardized daily hours of 9:30 a.m. to 9:30 p.m.

The takeaway

These store openings highlight a continued commitment to physical retail expansion in smaller Minnesota markets. Residents can take advantage of the new locations for seasonal apparel needs and household essentials.