General Motors Tested Eyes-Off Driving Technology
The automaker utilized advanced driver simulators at its Michigan facility to prepare for a new autonomous system.
Updated on Oct. 12, 2026 in Car Types
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General Motors has been using immersive simulators at its Global Technical Center in Warren, Michigan, to develop "eyes-off" autonomous vehicle technology. The company intends to launch this advanced version of its Super Cruise system by 2028.
Why it matters
Automakers are racing to develop eyes-off technology because consumers are more willing to pay for features that allow them to perform other tasks while driving. This move is designed to create significant subscription-based revenue streams for car companies.
Super Cruise technology is currently available on more than 20 different GM models. The system is compatible with over 630,000 miles of roads across the United States and Canada.
The players
General Motors
General Motors is a major American multinational automotive manufacturing corporation headquartered in Detroit, Michigan.
Ford
Ford is a prominent American multinational automobile manufacturer that competes directly in the driver assistance technology market.
The details
Researchers at the Warren facility monitor human eye movement, heart stress, and sweating while participants navigate computer-generated scenarios. Participants are even asked to play games like Candy Crush to test their response times when interrupted by the vehicle.
Timeline
General Motors began selling vehicles equipped with Super Cruise technology in 2017.
The company plans to launch its eyes-off version of the Super Cruise system by 2028.
Roadmap
This development marks a significant transition in the automotive sector as companies shift from driver-assistance to fully eyes-off autonomous systems. It positions General Motors to maintain a competitive edge against rival firms currently deploying their own hands-free driver technology.
Drivers can expect these features to be integrated into premium models, with the Cadillac Escalade IQ slated as the first beneficiary. Future buyers should anticipate higher costs for these systems, likely tied to ongoing subscription fees for the advanced software capabilities.
The takeaway
The move toward eyes-off driving represents a major pivot in how automakers view vehicle utility and profitability. Owners should expect future cabin environments to be designed more like mobile workspaces than traditional cockpits.
Further reading
Learn more about the latest innovations in vehicle autonomy on our Car Types page.
Live Poll
Would you trust an autonomous vehicle system enough to take your eyes off the road?
