Edible Garden Secures Holiday Herb Deal with Kroger
The company is launching a fresh herb program at Kroger stores to meet heightened demand during the holiday season.
Updated on Oct. 28, 2026 in Organic Food
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Edible Garden has finalized a fresh herb distribution agreement with Kroger for the upcoming holiday period. This initiative, supported by the company’s Heartland facility in Grand Rapids, will supply culinary staples to customers from Thanksgiving through New Year.
Why it matters
Holiday cooking significantly increases consumer demand for fresh herbs, prompting retailers to secure reliable inventory. This partnership aims to strengthen Edible Garden's retail footprint across the Midwest market.
The program utilizes the Heartland production facility to distribute culinary herbs including rosemary, sage, thyme, and poultry-blend mixtures. These products will be available at major retailers throughout the holiday window.
The players
Edible Garden
An agriculture company based in Belvedere, New Jersey, that focuses on sustainable produce cultivation and distribution.
Kroger
A national supermarket chain that operates a widespread network of grocery stores across the United States.
Walmart
A multinational retail corporation that operates a chain of hypermarkets and grocery stores.
Target
A large-scale retail corporation that maintains a significant presence in the grocery and food sales market.
The details
Edible Garden is scaling its distribution capacity at the Heartland facility in Grand Rapids to manage the influx of orders. In addition to the new Kroger partnership, the company continues its established holiday initiatives with Walmart and Target.
Timeline
The fresh herb program runs from Thanksgiving through New Year.
Culture Shift
The move reflects a growing consumer shift toward utilizing fresh, rather than dried, ingredients for holiday meal preparation. This trend forces retailers and producers to synchronize their supply chains to ensure peak freshness during high-volume weeks.
Shoppers in Grand Rapids and across the Midwest can expect to see a wider variety of fresh herbs on shelves at local retailers starting this November. This expanded supply aims to make it easier to secure essential ingredients for holiday cooking throughout the season.
The takeaway
Retailers continue to prioritize fresh ingredient accessibility to cater to home chefs during major holidays. Home cooks can look for seasonal herb displays at major grocery chains to simplify their holiday meal prep.
Further reading
For more on industry trends, explore our Organic Food section.
More information
To learn more about the company's product offerings, visit the Edible Garden corporate website.
Source note: This article includes information reported by Horti Daily.
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