Brewery Vivant Names New Grand Rapids Event Space

The community selected The Abbey as the name for the new 3,500-square-foot venue in East Hills.

Updated on Oct. 20, 2026 in Food and Drink

Gouache-painted illustration of a stone archway and wooden door, representing the historic charm of a new community venue in Grand Rapids. — Brewery Vivant has officially named its new 3,500-square-foot event venue in Grand Rapids 'The Abbey' following a public community vote. AI Illustration. Upload story photo >

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Brewery Vivant has announced that its upcoming event space will be called The Abbey following a public naming campaign. The new venue, located at 925 Cherry St. SE, received 45% of the community vote to secure its title.

Why it matters

The chosen name is intended to honor the specific history and character of the building, which serves as a new addition to the brewery's presence in Grand Rapids. It represents a significant expansion for the company, which has operated in East Hills since 2010.

The Abbey will offer a 3,500-square-foot footprint with a maximum capacity for 200 guests. The project was led by designer Brian Swem to repurpose the space at 925 Cherry St. SE.

The players

Brewery Vivant

This Grand Rapids-based establishment has served as a fixture in the East Hills neighborhood since 2010.

Brian Swem

He is the professional designer responsible for the layout and visual planning of the new event space project.

Saugatuck Brewing Company

Based in Douglas, this company maintains a partnership with Brewery Vivant to assist in the production of wholesale brands.

The details

The naming process allowed customers and local residents to vote on three finalists, with The Roost and Maison Vivant ultimately placing second and third. The facility will supplement the brewery's operations, which currently include a partnership with Saugatuck Brewing Company in Douglas for the production of core wholesale brands.

Brewery Vivant first opened in East Hills in 2010.
Construction on the new event space began in summer 2026.
The naming contest for the venue started in September 2026.
The Abbey is anticipated to open to the public in fall 2026.
The venue is currently planning to accommodate bookings for 2027 events.

Industry Dynamics

The expansion reflects the broader trend of local craft breweries increasing their hospitality footprint to host private events and community gatherings. By diversifying their offerings, regional makers are better positioning themselves to compete with larger corporate entertainment venues.

The venue will provide local residents and visitors with a new dedicated space for private gatherings starting in 2027. Future guests should prepare for a capacity limit of 200 people per event booking.

The takeaway

The selection of The Abbey demonstrates how neighborhood businesses can foster community engagement by involving residents in the development process. Future event planners should note the venue's upcoming availability as it prepares to accommodate group bookings in 2027.