MSU Up & Up Chapter Achieved Top 10 Ranking
The student-led club secured a high placement in a national ticket sales competition this fall.
Updated on Oct. 10, 2026 in Food and Drink
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During the fall 2026 semester, the Michigan State University chapter of Up & Up finished in the top 10 for ticket sales among more than 100 competing schools. The 13-member student team gained momentum by partnering with campus organizations and offering discount codes to the student body.
Why it matters
The success of the MSU group underscores the effectiveness of grassroots campus marketing and digital engagement strategies. By leveraging local partnerships and social media growth, the team managed to mobilize a significant student audience for the national event.
The chapter successfully sold out its initial block of 100 tickets in approximately 10 minutes. Additionally, the club expanded its digital reach by securing more than 600 new Instagram followers in a two-week period.
The players
Up & Up
This is a student-focused organization that operates in partnership with Monster Energy to host events and competitions.
Michigan State University
This is the public research institution in East Lansing where the student chapter is based.
The details
The club utilized targeted content aimed at the entire Michigan State University student population to drive interest. This collaborative approach included building direct partnerships with various campus groups to incentivize participation.
Timeline
The MSU chapter placed in the top 10 during the fall 2026 semester.
The group plans to host various pop-up events throughout the winter of 2026-2027.
A new spring pre-sale competition is scheduled to occur in the spring of 2027.
Industry Dynamics
The chapter's success reflects the broader move toward hyper-local collegiate influencer marketing in the events space. This approach follows the established campus ambassador marketing model to build brand loyalty among Gen Z consumers.
Students at the university can expect increased opportunities to participate in future pop-up events and parties planned for the winter months. These initiatives will likely continue to provide access to discount codes and campus-specific promotions for participants.
The takeaway
Effective student-led organizations often succeed by combining digital growth with tangible campus partnerships. Future event organizers can replicate this model by targeting specific student communities with fast-acting, incentivized promotions.
What happens next
The club will hold a series of pop-up events and parties during the winter of 2026-2027, followed by a new national pre-sale competition in the spring of 2027.
Further reading
Learn more about local culinary and event trends in the Food and Drink section.
Source note: This article includes information reported by The State News.
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