Side Hustle Lounge Transformed for Halloween

The Detroit bar has redesigned its interior to feature decor inspired by five classic horror films.

Updated on Oct. 6, 2026 in Horror

Bold vector editorial illustration showing a dark curtain draped over an ornate picture frame against a brick wall, evoking a haunted house aesthetic.
Side Hustle Lounge in Detroit has rebranded its interior with a horror-inspired haunted house theme through October 31. AI Illustration. Upload story photo >

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Side Hustle Lounge at 1226 Library St. has converted its interior into a haunted house experience for the month of October. The venue is screening horror films on a 12-foot projector screen through October 31.

Why it matters

Management launched the seasonal transformation to offer guests an immersive environment during the Halloween season. The thematic change includes custom food and beverage offerings designed to complement the horror-inspired decor.

The lounge operates with weekday opening times of 4 p.m. and weekend hours starting at 2 p.m. Visitors can order specialized items like the Trick-or-Treatini, made with peanut butter whiskey.

The players

Side Hustle Lounge

Located at 1226 Library St. in Detroit, this establishment serves as the venue for the horror-themed event.

The details

The bar installed scenes inspired by classic horror movies to resemble a haunted house. The menu features themed cocktails like a Bloody Margarita and a Purple People Eater alongside garlic knots and pizza.

Timeline

  1. The horror-themed event began on October 1, 2026.

  2. The event concludes on October 31, 2026.

Industry Dynamics

This seasonal shift reflects the broader trend of hospitality venues utilizing experiential retail to compete during cultural holidays. It follows a pattern set by the National Retail Federation's annual Halloween consumer spending survey, which highlights the growth of themed entertainment.

Guests can experience the installation throughout the month during regular business hours, which begin at 4 p.m. on weekdays and 2 p.m. on weekends. Access to the haunted house decor and the limited-time menu remains open to the public through the end of October.

The takeaway

Venues looking to increase customer engagement often utilize short-term thematic makeovers to differentiate themselves during holiday months. Patrons can check the venue's schedule to ensure they visit during the specific operating hours for the remainder of October.

Further reading

For more on seasonal entertainment in the city, see the latest Horror updates.

Source note: This article includes information reported by Detroit Metro Times.

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Do you enjoy visiting bars that feature seasonal or holiday-themed pop-up events?