Dick's Sporting Goods to Open New Augusta Store
The retailer is relocating its Augusta operations to a new facility at 99 Crossing Way this November.
Updated on Oct. 27, 2026 in Openings & Closings
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Dick's Sporting Goods will celebrate the grand opening of its new Augusta store from November 13 through November 15, 2026. The retailer is moving its operations from 80 Stephen King Drive to the new location at 99 Crossing Way.
Why it matters
The relocation places the sporting goods retailer within the high-traffic Augusta Crossing retail corridor, positioning the store alongside major retailers like Target and Best Buy. This shift updates the company's local footprint after two decades of operating its previous facility.
The retailer previously operated its original Augusta store for 20 years before initiating this relocation to the Augusta Crossing retail space. The new store will serve as the successor to the company's long-standing site at 80 Stephen King Drive.
The players
Dick's Sporting Goods
This American sporting goods retail company operates hundreds of stores across the country and is headquartered in Pennsylvania.
Ceddanne Rafaela
He is a professional baseball center fielder for the Boston Red Sox who previously played for the Portland Sea Dogs.
The details
The grand opening event includes a weekend of scheduled promotions featuring gift cards and product giveaways for local shoppers. The new facility is situated in the Augusta Crossing retail complex to improve access for customers visiting the nearby Target and Best Buy stores.
Timeline
The original Dick's Sporting Goods store in Augusta opened in 2006.
Ceddanne Rafaela joined the Boston Red Sox in 2023.
The new store's grand opening event begins on November 13, 2026.
Ceddanne Rafaela will visit the store for a public appearance on November 14, 2026.
The grand opening celebration concludes on November 15, 2026.
Market Landscape
This move reflects the ongoing retail migration to concentrated power centers where proximity to anchor retailers drives increased consumer foot traffic. By relocating to Augusta Crossing, the company optimizes its presence against major national competitors.
Local shoppers can take advantage of grand opening giveaways and promotions throughout the inaugural weekend starting November 13. The relocation also offers residents a more centralized shopping experience alongside other major big-box retailers in the area.
The takeaway
Customers planning to visit the new store should arrive early during the grand opening weekend to maximize access to promotional giveaways. This transition marks a significant update to the local retail environment in Augusta.
Further reading
For more on local commercial development, visit the Augusta Openings & Closings section.
Source note: This article includes information reported by 102.1 & 105.3 The Shark.
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