Camp Souled Out Brings Music Festival to Waldorf
The two-day music festival held at Regency Furniture Stadium overcame rainy weather brought on by a weekend nor'easter.
Updated on Oct. 16, 2026 in R&B
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Camp Souled Out hosted its two-day music festival on September 26-27, 2026, at Regency Furniture Stadium in Waldorf. The event persisted despite challenging weather conditions caused by a passing nor'easter.
Why it matters
The festival marks an evolution for the brand, which grew from a single Drake-themed party in 2022 into a multi-day live-experiences production. Founders aim to recreate the nostalgia of childhood sleepaway camp for an adult audience.
The brand has generated over $5.6 million in ticket sales and attracted 250,000 attendees since its 2022 inception. Approximately 65% of the total event audience consists of Black women in their mid-20s.
The players
Don Toliver
He is a prominent hip-hop artist known for his genre-blending style who performed a collaboration with Drake at the festival.
Drake
He is a global music superstar and cultural influencer whose projects frequently serve as the central theme for the festival brand.
Keith Haynie
He is a founder of the Souled Out brand who has publicly stated his intent to develop the world's largest hip-hop festival.
The details
The festival featured a performance by Don Toliver, who collaborated with Drake during the event. Drake had previously premiered a new track during a livestream on September 15 before its official release on October 2.
Timeline
2022: Souled Out Dates launched with a Drake-themed party.
September 15, 2026: Drake premiered a new track during a livestream.
September 26-27, 2026: Camp Souled Out music festival occurred in Waldorf.
October 2, 2026: Drake released the track Solar Eclipse.
Industry Dynamics
This expansion reflects a broader trend of independent music brands scaling from localized parties into full-scale festival productions. It illustrates how niche experience brands capitalize on dedicated fanbases to capture a larger share of the live entertainment market.
Fans can monitor the brand's official channels for future festival expansion dates and ticket releases as the organization grows its live footprint. Attendees should anticipate that future events may feature high-profile surprise collaborations similar to the performance by Don Toliver and Drake.
The takeaway
The success of the festival demonstrates how targeted experiential marketing can effectively engage demographics like Black women in their mid-20s. Scaling such events requires balancing rapid brand growth with the logistical challenges of managing large crowds and outdoor weather risks.
Further reading
Discover more about the local scene on the Waldorf R&B page.
Source note: This article includes information reported by The Washington Informer.
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