SECU Employees Hosted 7th Annual Day of Kindness
More than 400 SECU employees gathered at Towson University to support 20 local nonprofits.
Updated on Oct. 12, 2026 in Philanthropy
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SECU employees assembled meal kits, hygiene supplies, and appreciation materials during the 7th Annual Day of Kindness in Towson. This event brought together staff from across the credit union to assist 20 area nonprofits.
Why it matters
The campaign, which originated during the pandemic in 2020, serves to foster community engagement and spread positivity throughout Maryland. It coincides with the 75th anniversary milestone of the credit union.
Over 400 employees participated in the 7th Annual Day of Kindness, representing a significant workforce effort for the 75th anniversary of the credit union. The event successfully engaged 20 different nonprofits to receive community support.
The players
SECU
SECU is a Maryland-based credit union currently celebrating its 75th anniversary.
Towson University
Towson University is a public institution in Maryland that hosted the event at its SECU Arena.
Baltimore Humane Society
The Baltimore Humane Society is an animal welfare organization that participated in the community event.
There Goes My Hero
There Goes My Hero is a nonprofit organization focused on supporting the bone marrow registry.
The details
Volunteers at the SECU Arena created essential meal and hygiene kits, along with bookmarks and cards, for various charitable groups. The gathering also featured adoptable pets from the Baltimore Humane Society and bone marrow registry cheek swabbing.
Timeline
The Day of Kindness campaign started in 2020.
The 7th Annual Day of Kindness occurred on October 12, 2026.
Day of Kindness activities will continue throughout October 2026.
Market Landscape
This volunteer event reflects the broader shift toward institutional corporate social responsibility programs that have become a standard benchmark for credit unions. It positions the organization as a community-integrated entity that prioritizes local philanthropic engagement over traditional marketing.
The charitable output generated by this event provides direct material support to 20 local nonprofits serving Maryland residents. Community members can expect continued outreach and resource distribution as these initiatives persist throughout the month.
The takeaway
Large-scale corporate volunteer events can significantly amplify the reach of local nonprofits during focused campaign months. Organizations often use these milestones, such as a 75th anniversary, to increase community impact and employee morale.
Further reading
Learn more about local efforts in the Towson Philanthropy section.
Source note: This article includes information reported by CBS News.
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