Playa Bowls Signed Lease at Former Sprinkles Site

Permanent signage has been installed at the new Potomac location as the storefront prepares for its upcoming debut.

Updated on Sept. 30, 2026 in Openings & Closings

Exterior view of a traditional brick commercial storefront undergoing renovation with scaffolding and empty sidewalk. — Playa Bowls has secured a new retail space in Potomac Village at 10148 River Rd., moving into the former site of Sprinkles. AI Illustration. Upload story photo >

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Playa Bowls has officially marked its entry into Potomac Village by installing permanent signage at 10148 River Rd. The new tenant is moving into the space previously held by Sprinkles, a long-standing local business.

Why it matters

The transition replaces a fixture of the Potomac business community with a new retail option. Sprinkles closed its doors after operating in the area for nearly four decades due to mounting operational costs and shifting market conditions.

The new Playa Bowls storefront is located at 10148 River Rd, replacing a business that served Potomac Village for approximately 4 decades. The transition follows the June 2026 closure of the former tenant.

The players

Playa Bowls

This is the incoming tenant that has installed signage at the 10148 River Rd storefront.

Sprinkles

This former Potomac Village business operated at the site from 1989 until its closure in June 2026.

The details

Playa Bowls is renovating the site formerly occupied by Sprinkles, which ceased operations at the end of June 2026. Landlords secured the new tenant prior to the closure of the longtime establishment.

Sprinkles began operating in Potomac Village in 1989.
The Sprinkles location closed permanently in June 2026.
Permanent signage was installed at the Playa Bowls site on September 30, 2026.
Playa Bowls is expected to open its doors by the end of 2026.

Market Landscape

This transition reflects the ongoing retail vacancy cycle in suburban shopping districts where long-term tenants are replaced by newer concepts. It highlights the shifting competitive environment within the Potomac Village commercial corridor.

Residents should anticipate a change in available retail offerings at the River Rd location as construction concludes. The opening of this store provides a new local option for consumers following the loss of the previous long-term business.

The takeaway

The arrival of new retail brands can signal a shift in the local commercial landscape after the departure of legacy businesses. Residents can look forward to new shopping options when the site officially launches later this year.