Maryland Launched Terp Tank Fan Section at SECU Stadium
The athletic department introduced the new fan zone alongside upgrades to stadium amenities to drive attendance.
Updated on Sept. 18, 2026 in Football
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Maryland has unveiled the Terp Tank in section 106 of SECU Stadium, a specialized fan section featuring a red dunk tank and exclusive programming. This initiative arrives as the university attempts to boost football revenue and sell out every home game.
Why it matters
The creation of this section serves as a direct strategy to increase football ticket revenue following the university's fiscal year 2025 financial reports. The department hopes these fan-facing upgrades will sustain recent growth in game-day attendance.
The Terp Tank season tickets are priced at $192 for access to seven home games. Maryland reported $124 million in total athletic department revenue for fiscal year 2025, with football tickets accounting for $5 million of that total.
The players
Maryland
The University of Maryland is a public research university located in College Park that competes in the Big Ten Conference.
SECU Stadium
SECU Stadium is the home field for the Maryland Terrapins football team and is located on the university campus.
The details
Located in section 106, the new fan area includes a red dunk tank overlooking the field and provides access to coordinated chants and surprise guests. Beyond the new section, the department installed 50 additional televisions throughout the stadium concourse to improve the viewing experience.
Timeline
2025: Maryland averaged 40,765 fans per game.
Fall 2025: Maryland launched Terpsville Fan Fest.
Fiscal year 2025: Maryland reported $124 million in athletic department revenue.
September 19, 2026: Maryland hosts Virginia Tech for a night game.
Season Trajectory
The introduction of the Terp Tank follows a 13% increase in stadium attendance during the 2025 season. This infrastructure investment signals a shift toward prioritizing high-engagement fan zones to solidify the current upward trend in game-day turnout.
Fans purchasing Terp Tank season tickets receive entry to all seven home games for a flat fee of $192. Those attending games will also encounter improved coverage via 50 newly installed televisions throughout the stadium concourse.
The takeaway
Universities are increasingly leveraging specialized fan zones to cultivate a more immersive experience for attendees. Implementing these sections can help institutions sustain momentum in attendance figures and maximize ticket revenue.
Further reading
For more on the team's ongoing stadium developments, visit the Football section.
Source note: This article includes information reported by Axios.
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