Officials Unveil New Branding for Pimlico Race Course
The announcement comes as Baltimore prepares for the return of the Preakness Stakes in 2027.
Updated on Oct. 20, 2026 in Gambling
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Maryland officials have revealed new logos for Pimlico Race Course and the Preakness Stakes to honor their shared history. The updated branding coincides with a major facility redevelopment project aimed at boosting Baltimore's economic activity.
Why it matters
The branding launch highlights a shift toward revitalizing the historic track to support long-term job growth. This redevelopment is expected to transform the facility into a year-round hub for racing and local economic development in Park Heights.
The redevelopment project is backed by $400 million in authorized bonds and is expected to support over 500 jobs. Future operations plan to increase the racing schedule from 15 days to more than 100 annually.
The players
Maryland Stadium Authority
This state agency is responsible for overseeing the construction and redevelopment of major sports and entertainment venues in Maryland.
Maryland Jockey Club
The organization manages thoroughbred horse racing operations at racetracks across the state of Maryland.
ENOUGH Initiative
This program provides strategic funding and resources to support revitalization and community development across 27 Maryland neighborhoods.
The details
The Maryland Stadium Authority and the Maryland Jockey Club spearheaded the unveiling, which emphasizes a new identity for the venue following its move to Laurel Park for the 2026 Preakness. In addition to track improvements, the Park Heights community has received nearly $3 million in revitalization funding through the ENOUGH Initiative, which serves 27 participating communities.
Timeline
In 2024, the Maryland General Assembly authorized $400 million in bonds for the redevelopment.
The Preakness Stakes was held at Laurel Park in May 2026.
New brand identities and logos were officially unveiled on October 20, 2026.
The Preakness Stakes is scheduled to return to Pimlico in May 2027.
Culture Shift
This branding update reflects the transition from a limited racing schedule to a revitalized venue serving as a year-round community cornerstone. By moving from 15 to over 100 racing days, the facility aligns itself with modern multi-use entertainment spaces that anchor local neighborhood renewal.
Residents of Park Heights can expect significant changes to the local landscape as the revitalization project progresses over the coming months. The expansion to 100 racing days will also influence local traffic and employment opportunities for the surrounding community.
The takeaway
The transformation of Pimlico Race Course represents a long-term investment in both local racing heritage and community infrastructure. Residents and racing fans alike should monitor upcoming project milestones as the track prepares for its scheduled reopening in 2027.
What happens next
The redeveloped Pimlico Race Course is scheduled to host the Preakness Stakes in May 2027.
Further reading
Learn more about the latest industry trends in the Baltimore Gambling section.
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Do you support using state bonds to fund the renovation of professional horse racing facilities?
