Cambridge Startup Dynamic Creatures Debuted Hugo Robot
The firm introduced a prototype robotic mascot designed to interact with people in retail and hospitality environments.
Updated on Oct. 13, 2026 in Robotics
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Cambridge-based startup Dynamic Creatures has unveiled a video featuring Hugo, a humanoid robotic mascot. The prototype is currently managed through remote human control as the firm develops the machine for use in retail stores, hotels, and theme parks.
Why it matters
Dynamic Creatures aims to normalize interactions between humans and humanoid machines by designing robots that appear cute and cuddly. This initiative seeks to bridge the gap between industrial automation and everyday social environments.
The Hugo prototype utilizes artificial intelligence to learn how to navigate physical environments. Developers are currently working on software that will allow the robot to process and respond to questions in real time.
The players
Dynamic Creatures
A Cambridge-based startup that produces humanoid robots for commercial sectors including hospitality and retail.
Marc Theermann
The chief executive of Dynamic Creatures and a former chief strategy officer at Boston Dynamics.
Boston Dynamics
A robotics company owned by Hyundai Motor Group that is collaborating with Dynamic Creatures on humanoid technology.
The details
The company, led by former Boston Dynamics chief strategy officer Marc Theermann, uses humanoid technology to foster comfort in public spaces. Dynamic Creatures has partnered with Boston Dynamics, a firm owned by the Hyundai Motor Group, to advance these capabilities.
Timeline
October 13, 2026: Dynamic Creatures released the video of the Hugo prototype.
The Tech Race
This project builds upon the established foundation of Boston Dynamics humanoid robotic technology to shift robots from industrial settings into social ones. By prioritizing a friendly aesthetic, the company is attempting to outpace rivals focused solely on utility.
Consumers may soon encounter these robots as interactive assistants in retail stores and hotels. While the machines currently require remote human operators, future software updates could enable these robots to handle customer questions independently.
The takeaway
The firm projects that households will possess their own robots within the next decade. As the technology matures, expect to see more machines designed with social engagement in mind rather than just physical labor.
Further reading
Learn more about the latest innovations in the industry in our Robotics section.
Source note: This article includes information reported by The Boston Globe.
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