Emerson to Offer Content Creation Degree in 2027
Emerson College plans a Bachelor of Arts in Content Creation beginning fall 2027, housed in its School of Communication.
Updated on Nov. 6, 2026 in Marketing
Live Poll
Would a college degree in content creation be worth the cost to you?
Emerson College will begin enrollment in a new Bachelor of Arts in Content Creation in fall 2027. The major is housed in the School of Communication's Department of Strategic Marketing and Business.
Why it matters
The program pairs creative production with business training, reflecting demand for graduates who can build audiences and earn a living from digital content. It repackages existing areas of study rather than starting from scratch.
The program's start date is fall 2027, with no enrollment targets, tuition figures, or projected class sizes stated in the source material. The extraction does not specify how many students the first cohort will include.
The players
Emerson College
Emerson College is a private liberal arts college in Boston known for its communication, arts, and media programs.
Jay Bernhardt
Jay Bernhardt is the president of Emerson College, who said the major extends the school's hands-on tradition into new creative industries.
The details
Students will make original work and study how digital platforms operate, including ethics, while focusing on audience building, branding, and marketing. Each student will complete a capstone by publicly launching an original project, and the curriculum includes production and financial literacy training.
Timeline
Fall 2027: Bachelor of Arts in Content Creation begins enrollment at Emerson College.
Market Landscape
The creator economy has made content production a viable career path for many digital creators, prompting universities to formalize training in audience building and monetization. Emerson's major places a traditional college inside that shift by teaching production alongside business skills.
Prospective students interested in careers as digital creators now have a degree option at Emerson beginning fall 2027. The program's financial literacy and monetization training targets graduates who expect to earn income from their content work.
The takeaway
Students weighing a creator career can look for programs that combine production with business and financial training, as Emerson's new major does.
Further reading
Explore more Marketing coverage from Boston business news.
Source note: This article includes information reported by Axios.
Live Poll
Would a college degree in content creation be worth the cost to you?
