SKIMS Opens New Permanent Retail Store in Boston Seaport
The fashion brand has officially launched its latest physical location at 1 Boston Wharf Road in the Seaport district.
Updated on Oct. 26, 2026 in Openings & Closings
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SKIMS has officially opened a new permanent retail storefront in Boston, situated at 1 Boston Wharf Road, Suite L5 in Seaport. This opening marks a significant expansion for the brand, which first launched in June 2019.
Why it matters
The brand established its presence in the city to provide a dedicated brick-and-mortar experience for local customers. It follows years of retail growth for the apparel company, which previously operated primarily through wholesale partnerships at local department stores.
The new retail location operates Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from 11 a.m. to 6 p.m. This addition brings the total number of physical SKIMS stores worldwide to approximately 30.
The players
SKIMS
This apparel and shapewear brand was founded in 2019 and has transitioned from an online-only model to an international brick-and-mortar retailer.
The details
While the brand has maintained a presence in the area through retailers like Saks Fifth Avenue in the Prudential Center and Bloomingdale's in Chestnut Hill, this Seaport location is its first permanent stand-alone shop in the city. The company originally launched in 2019 as Kimono Intimates but rebranded to SKIMS following a public controversy involving the mayor of Kyoto, Japan.
Timeline
The brand officially launched in June 2019.
The new Boston store opened to the public on Oct. 23, 2026.
Market Landscape
The opening of this permanent Boston location follows the industry-wide pattern of successful e-commerce brands investing in physical real estate to build customer loyalty. This move mirrors the broader shift of digital-native retailers seeking to capture market share through high-traffic urban storefronts.
Local shoppers can now purchase the full range of brand products directly from the dedicated storefront in Seaport rather than relying on department store inventory. The new retail hours offer consistent accessibility throughout the week for those looking to visit the space.
The takeaway
Retailers continue to find value in establishing physical footprints despite the convenience of online shopping. Consumers looking to visit the new shop should note the weekend hours to ensure they arrive when the store is open.
Further reading
For more on new businesses arriving in the area, visit the Openings & Closings section.
Source note: This article includes information reported by Masslive.
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