Boston Celtics Partner With Total Mortgage For Charity
Total Mortgage will donate to Habitat for Humanity based on the Celtics' assist totals throughout the season.
Updated on Oct. 20, 2026 in Philanthropy
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The Boston Celtics have officially partnered with Total Mortgage to launch a new charitable initiative. The Home Assist campaign will benefit Habitat for Humanity of Greater Boston, Inc. through team performance milestones.
Why it matters
The partnership leverages professional sports to support regional housing efforts. The donation structure honors the Boston Celtics' 18 championship titles by pledging $18 for every assist recorded by the team during the 2026-2027 season.
Total Mortgage operates in 46 states and Guam with a workforce of over 500 employees. The company was founded in 1997.
The players
Boston Celtics
The Boston Celtics are a professional basketball team competing in the National Basketball Association.
Total Mortgage
Total Mortgage is a mortgage lender headquartered in Connecticut that provides lending services across the United States.
Habitat for Humanity of Greater Boston, Inc.
Habitat for Humanity of Greater Boston, Inc. is a non-profit organization dedicated to building and improving housing for families in the local area.
The details
Under the terms of the Home Assist campaign, the mortgage lender will contribute funds to the local Habitat for Humanity affiliate for every assist the Celtics achieve on the court. This effort builds upon team performance, which saw the franchise record 2,021 assists during the 2025-2026 regular season.
Timeline
Total Mortgage was founded in 1997.
The Celtics recorded 2,021 total assists in the 2025-26 regular season.
The Home Assist fundraising campaign occurs during the 2026-2027 season.
Market Landscape
This move reflects a broader trend of sports franchises integrating performance-based philanthropy into their corporate sponsorship portfolios. By aligning with a regional lender, the Celtics deepen their local business ties while creating direct incentives for community investment.
Residents can follow the team's assist totals to track the progress of the donation campaign toward local housing projects. This partnership does not alter existing mortgage rates or service terms for current customers of the lender.
The takeaway
Performance-linked charitable donations serve as an engaging way to connect team metrics with local community impact. Fans and community members can monitor the season-long assist count as an indicator of the total support directed to Habitat for Humanity.
Further reading
For more on how local organizations are giving back, read the latest news on Boston Philanthropy.
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