Boston University Students Manage 18 Client Accounts

The student-run PRLab agency at Boston University provides hands-on public relations experience for academic credit.

Updated on Oct. 16, 2026 in Internships

Bold vector editorial illustration of an open portfolio case, pen, and blank stationery, representing professional student agency work. — Boston University's student-run PRLab agency is currently managing 18 active client accounts, offering students hands-on public relations experience for academic credit. AI Illustration. Upload story photo >

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Do you believe student-run professional agencies offer sufficient real-world career preparation?

Boston University's student-run public relations agency, PRLab, is currently managing 18 active client accounts. The agency operates as an academic course within the College of Communication, offering students credit for professional work.

Why it matters

The agency aims to provide students with real-world public relations experience through structured academic coursework. By partnering with external clients, participants gain practical skills in media pitching and brand marketing.

The agency currently maintains 18 client accounts through its academic program. This count represents the total volume of work currently supported by student teams within the department.

The players

PRLab

This is a student-run public relations agency housed within the Boston University College of Communication.

Boston University College of Communication

This is the academic department at Boston University that hosts the student-led agency as part of its curriculum.

The details

Student teams assemble during the first week of class to work under a leadership structure that includes a president, co-executive vice presidents, and various account roles. These teams collaborate directly with brand marketing representatives from clients such as Hasbro, Barcelona Wine Bar, and Huttopia to execute media pitches, events, and influencer outreach.

Summer: Leadership arranged meetings with prospective clients.
First week of class: Student teams assemble and meet leadership.

Market Landscape

This academic model aligns with the Public Relations Society of America's academic-industry partnership guidelines. By embedding professional agency operations into the curriculum, the department bridges the gap between traditional learning and industry requirements.

Students enrolled in the College of Communication gain direct access to professional-grade portfolios while earning academic credit. This arrangement allows them to build relationships with major brands before graduating into the job market.

The takeaway

Hands-on experience through student-run agencies remains a critical factor for undergraduates entering the competitive communications field. Aspiring professionals should look for academic programs that offer real-world integration to bolster their post-graduation prospects.