Jordan Tatum 5 Laser Will Launch in Boston
The latest signature sneaker from Jayson Tatum and Concepts arrives on October 10.
Updated on Oct. 6, 2026 in Basketball
Live Poll
Is now a good time for you to purchase new limited edition footwear?
Jayson Tatum and Concepts will release the Jordan Tatum 5 Laser on Saturday, October 10, 2026, at 10AM EST. The new basketball sneaker features intricate floral patterns inspired by the Celtics star's career and TD Garden.
Why it matters
Collaborations between high-profile NBA athletes and local retailers serve as significant cultural touchpoints for fans in cities like Boston. These releases blend performance-ready athletic gear with personalized design elements that celebrate a player's connection to their home arena.
The Jordan Tatum 5 Laser will retail for $135. The sneaker's design incorporates a palette of browns, tans, and fire red colors.
The players
Jayson Tatum
Jayson Tatum is a professional basketball player for the Boston Celtics who has become a prominent figure in athletic footwear design.
Concepts
Concepts is a premier footwear and apparel retailer based in Boston that frequently collaborates on high-profile product releases.
The details
The design features etched floral patterns that pay homage to Tatum's professional trajectory and the iconic architecture of TD Garden. Enthusiasts can purchase the shoes through the Concepts Boston storefront or via the company's online platform.
Timeline
The Jordan Tatum 5 Laser launch is scheduled for Saturday, October 10, 2026, at 10AM EST.
Season Trajectory
This release expands the off-court influence of Celtics players during the height of the basketball season. It reinforces the brand's commitment to the Boston market by tying product aesthetics directly to the team's home environment at TD Garden.
The $135 price point establishes the entry barrier for collectors looking to acquire the latest edition of the signature line. Fans planning to purchase the sneaker can access the inventory via the Concepts webstore or at their local Boston storefront.
The takeaway
This collaboration highlights the growing trend of athletes using signature footwear to cement their legacy within their home city. Collectors and fans should prepare for the limited release window starting promptly at 10AM on the morning of October 10.
What happens next
The Jordan Tatum 5 Laser is scheduled for release on October 10, 2026, at 10AM EST at the Concepts Boston storefront and online.
Further reading
For more on the intersection of professional play and fan culture, visit Basketball.
Source note: This article includes information reported by Sneaker News.
Live Poll
Is now a good time for you to purchase new limited edition footwear?
