Arnold Hired Creative Directors Petraglia and Kong
The Boston-based agency recruited the pair to lead creative work for the Progressive Insurance account.
Updated on Oct. 1, 2026 in Advertising
Arnold has appointed Curtis Petraglia and Andrew Kong as creative directors and senior vice presidents. The team joins the Havas-owned agency from their previous roles at Deutsch LA.
Why it matters
These strategic hires strengthen the creative leadership team at Arnold, which operates a global network from its headquarters in Boston.
Arnold maintains a global presence with its primary headquarters in Boston and additional offices in New York, London, Shanghai, and Toronto. The agency is a subsidiary of Havas.
The players
Curtis Petraglia
He is a newly appointed creative director and senior vice president at Arnold who previously worked at Deutsch LA.
Andrew Kong
He is a newly appointed creative director and senior vice president at Arnold who previously worked at Deutsch LA.
Arnold
This is a Havas-owned advertising agency headquartered in Boston that maintains multiple international office locations.
The details
Curtis Petraglia and Andrew Kong have joined Arnold to operate as a unified creative team. They will be focusing their efforts on the Progressive Insurance account.
Timeline
October 1, 2026: Announcement of the new hires.
Market Landscape
This move follows a pattern set by the agency-of-record model in national advertising where firms consolidate creative leadership to manage high-profile accounts. Such recruitment strategies help agencies maintain competitive service levels for legacy clients amidst a shifting industry environment.
The addition of this creative team indicates a continued focus on the quality and direction of marketing campaigns for major clients. Customers of Progressive Insurance may notice shifts in the creative style of upcoming advertising spots as the new directors settle into their roles.
The takeaway
Agencies frequently rotate high-level creative talent to refresh the messaging strategies of major long-term accounts. Clients benefit from these changes through renewed creative perspectives that aim to maintain brand relevance in a crowded insurance market.
Further reading
Learn more about the latest developments in the industry on the Advertising section.
Source note: This article includes information reported by MediaPost.
