V2 Communications Expanded Leadership and Client List
The Boston-based agency hired Dan Martin as Executive Vice President and added three new clients to its portfolio.
Updated on Sept. 23, 2026 in People
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Boston agency V2 Communications has announced the addition of Dan Martin as Executive Vice President to lead its healthcare practice. The firm also secured partnerships with Bevi, Cielo, and Treefera.
Why it matters
The leadership expansion and client growth are part of a broader push to scale the agency's capabilities and support firm-wide growth. These moves aim to strengthen the firm's strategic offerings across integrated media channels.
V2 Communications hired three apprentices for six-month placements and will host its 3rd annual V2 LIVE Summit. The firm has operated a dedicated healthcare practice since 2019.
The players
V2 Communications
This Boston-based public relations and marketing agency provides strategic communications services across earned, owned, and paid media channels.
Dan Martin
He is the newly appointed Executive Vice President at V2 Communications responsible for leading the firm's healthcare practice.
The details
The firm designs and executes marketing strategies across earned, owned, and paid channels. Additionally, the new apprenticeship program offers recent graduates hands-on experience and mentorship within the agency's integrated account teams.
Timeline
V2 Communications established its healthcare practice in 2019.
The firm launched an apprenticeship program during the summer of 2026.
Leadership changes and new clients were announced on September 23, 2026.
The third annual V2 LIVE Summit is scheduled for October 1, 2026.
Market Landscape
This move reflects the agency's ongoing effort to scale its specialized practice areas in an increasingly competitive communications market. By integrating recent graduates and new leadership, the firm is positioning itself to capture greater market share in the healthcare sector.
Clients of the firm can expect expanded service capabilities in the healthcare sector following these leadership additions. Prospective talent may find future career opportunities through the newly established apprenticeship program.
The takeaway
The agency is doubling down on professional development and specialized leadership to maintain its growth trajectory. These initiatives represent a structured effort to balance high-level strategic hiring with long-term talent cultivation.
What happens next
V2 Communications will host its third annual V2 LIVE Summit on October 1, 2026.
Further reading
For more on industry leadership trends, visit People.
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Do you believe external PR agencies provide better value for business growth than in-house teams?
