Volta Oil Gives $122,000 to Alzheimer's Group
The donation closes the 15th annual Purple Pump Up fundraiser, which ran across Massachusetts, New Hampshire and Rhode Island.
Updated on Nov. 6, 2026 in Philanthropy
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Volta Oil presented the Alzheimer's Association Massachusetts/New Hampshire Chapter with more than $122,000 on October 28, following its 15th annual Purple Pump Up campaign. The five-week fundraiser let customers donate at gas pumps or inside participating stores, and Volta Oil matched customer donations up to $40,000.
Why it matters
The campaign's totals add to the more than $1.7 million Purple Pump Up has raised since its launch, providing funding for Alzheimer's Association programs serving Massachusetts residents. The effort shows how a regional fuel retailer can channel everyday customer transactions into charitable giving.
Volta Oil presented more than $122,000 to the Alzheimer's Association, with its matching pledge capped at $40,000 in customer donations. The total is part of a campaign that has raised $1.7 million since launching, though the extraction does not detail how the funds will be allocated.
The players
Volta Oil
A family-run fuel company employing 197 people across Massachusetts, New Hampshire and Rhode Island, which organized the Purple Pump Up campaign.
Alzheimer's Association Massachusetts/New Hampshire Chapter
The regional chapter of the national nonprofit that funds Alzheimer's research, care and support services in its two-state territory.
The details
Customers could donate at gas pumps or inside participating Garrett's Family Market, Rapid Refill and Pro Clean locations in Massachusetts, New Hampshire and Rhode Island during the campaign, which began June 1. Volta Oil also donated 5 cents from every gallon of gas sold on June 21 and 22.
Timeline
June 1: Purple Pump Up campaign began.
June 21 and 22: Volta Oil donated 5 cents per gallon of gas sold.
October 28: Volta Oil presented more than $122,000 to the Alzheimer's Association.
Industry Context
Corporate cause-marketing campaigns like Purple Pump Up, which has raised $1.7 million over its run, illustrate how regional retailers partner with disease-specific nonprofits. The Alzheimer's Association Massachusetts/New Hampshire Chapter receives this support as one of its regional revenue streams.
Customers who purchased fuel from participating Volta Oil locations during the campaign contributed to the fundraising total. Future Purple Pump Up campaigns can be supported in the same way at the pump or inside participating stores.
The takeaway
Small, everyday transactions can add up to meaningful charitable support when businesses match customer giving. Readers can check participating locations and campaign details directly through the Purple Pump Up program.
Further reading
For more on local giving, explore Philanthropy coverage across the state.
More information
Learn more about the program at Purple Pump Up.
Source note: This article includes information reported by WickedLocal.
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