Paste Opened New Retail Store in French Quarter

The brand founded by Jason Laurits has expanded with a permanent storefront at 721 Royal St.

Updated on Sept. 30, 2026 in Openings & Closings

Historic stucco building facade in New Orleans with an arched display window and a black iron balcony above. — Paste, the apparel and design brand founded by Jason Laurits, has opened a new physical retail storefront located at 721 Royal Street in New Orleans. AI Illustration. Upload story photo >

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Founder Jason Laurits has opened a new Paste retail location in the French Quarter of New Orleans. The store offers graphic apparel, art prints, and various gifts.

Why it matters

The new storefront provides a dedicated physical space for the brand to showcase its creative work. The expansion was driven by the inspiration Laurits found in New Orleans history and culture.

Jason Laurits founded the Paste brand in 2004, which has now expanded to a permanent location at 721 Royal St. The new store serves as a centerpiece for designs inspired by local culture.

The players

Jason Laurits

He is the founder of the Paste brand and the creator behind the film Loves Company.

The details

Paste transitioned from its origins in screenprinted music posters to a broader catalogue of apparel and artwork. The brand now features designs specifically curated to reflect the history and atmosphere of the city.

The Paste brand was originally founded in 2004.
The new store at 721 Royal St opened on September 30, 2026.
The 37th annual New Orleans Film Festival begins October 22, 2026.
The film Loves Company is set to premiere on October 24, 2026.

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Market Landscape

This move represents the expansion of independent retail brands into historic, high-traffic corridors to better connect with local consumers. It mirrors a broader trend of creative businesses leveraging physical footprints to build brand loyalty in tourism-heavy hubs.

Shoppers in the French Quarter now have access to the full line of Paste apparel and artwork at the new Royal St location. Customers can browse unique designs that reflect the local influence of New Orleans culture.

The takeaway

Creative founders are increasingly blending artistic projects with traditional retail to maximize their brand presence. Local residents and tourists alike can expect more lifestyle offerings that pull inspiration directly from the community's history.