Saints and Keesler Named New Kicks for Kids Beneficiary
The Boys & Girls Clubs of Metro Louisiana will receive funding from the Saints field goal donation program in 2026.
Updated on Sept. 21, 2026 in Philanthropy
Live Poll
Should local professional sports teams prioritize charity partnerships within their own community?
The New Orleans Saints and Keesler Federal Credit Union have selected the Boys & Girls Clubs of Metro Louisiana as the 2026 recipient for the Kicks for Kids initiative. Under the program, the credit union pledges $1,000 for every successful field goal made by the team during the regular season.
Why it matters
The partnership provides consistent financial support for essential community services, including after-school mentoring and youth development initiatives. By tying donations to athletic performance, the program creates a direct link between the team's success and local charitable impact.
Keesler Federal Credit Union donates $1,000 for every Saints regular season field goal. Previous annual totals include $27,000 raised in 2024 and $29,000 in 2025.
The players
New Orleans Saints
The New Orleans Saints are a professional American football team that competes in the National Football League.
Keesler Federal Credit Union
Keesler Federal Credit Union is a financial institution that provides banking services and community support initiatives.
Boys & Girls Clubs of Metro Louisiana
The Boys & Girls Clubs of Metro Louisiana is a nonprofit organization focused on providing after-school programs and mentoring to youth.
The details
The Kicks for Kids program, which began in 2024, allocates all proceeds to local nonprofit organizations. The funds support ongoing youth development and mentorship opportunities within the Southeast Louisiana region.
Timeline
The Kicks for Kids program officially began in 2024.
The initiative raised $29,000 for a local shelter in 2025.
The Boys & Girls Clubs were selected as the beneficiary for 2026.
Market Landscape
This initiative follows the corporate social responsibility model of team-affiliated performance-based charitable giving, a practice used by professional sports franchises to integrate local philanthropic efforts with game-day statistics. The program strengthens the brand alignment between regional financial institutions and local sports entities.
The program provides critical funding for youth after-school and development services in the local community. These resources enable the selected nonprofit to expand its reach and improve the quality of programming available to residents.
The takeaway
Performance-based charitable programs offer a scalable way for fans and sponsors to support local youth development based on team success. This model encourages community engagement by making every field goal a tangible investment in local nonprofit missions.
Further reading
Learn more about community support efforts in the Philanthropy section.
Source note: This article includes information reported by New Orleans Magazine.
Live Poll
Should local professional sports teams prioritize charity partnerships within their own community?
