ULM Panel Explores Politics Meets Marketing
The Campaign Playbook panel at the University of Louisiana Monroe examined how campaign strategy intersects with marketing practice.
Updated on Nov. 5, 2026 in Marketing
The University of Louisiana Monroe hosted The Campaign Playbook: Where Politics Meets Marketing panel on October 19 at The Hangar on the ULM campus. Political and marketing professionals Liz Pyle, Carrie Griffin Monica, and Jordan Van discussed political branding, voter outreach, social media, artificial intelligence, campaign budgeting, and data analytics.
Why it matters
The panel offered Monroe students and local professionals a look at how political campaigns use the same branding, data, and outreach tools as commercial marketing. The event was organized by ULM's Marketing Program, Political Science Program, and Marketing Club, linking two academic disciplines on campus.
The panel featured three professionals and covered six topics, including political branding, voter outreach, and data analytics. No attendance figures or budget details for the event were reported.
The players
University of Louisiana Monroe
A public university in Monroe, Louisiana, which hosted the panel through its Marketing Program, Political Science Program, and Marketing Club.
The details
Panelists shared expertise on campaign strategy and communication techniques, and the event concluded with a networking session that allowed students to connect with industry professionals. The panel was organized by Dr. Leigh Hersey, Dr. Jennifer Dumas, and Melissa Kiper Baldwin.
Timeline
October 19: The Campaign Playbook panel is held at The Hangar on the ULM campus.
Industry Crossover
The panel blends the commercial marketing curriculum of ULM's Marketing Program with the political science program's campaign focus, reflecting how political consultants increasingly adopt the same branding and data tools used by commercial marketers.
Students interested in campaign careers or marketing can attend future ULM Marketing Club events to meet professionals working in both fields. The networking session offers a practical way to learn which skills political and commercial employers value.
The takeaway
Campaign messaging and commercial marketing rely on many of the same tools, including social media analytics, audience segmentation, and budget planning. Students who understand both can apply those skills across public and private sector work.
Further reading
Explore more Marketing coverage from Monroe to see how campaign strategy shapes local business communication.
Source note: This article includes information reported by KTVE 10 KARD 14 myarklamiss.
