Shurtape Technologies Acquires Baton Rouge Brand Mavalus
The adhesive manufacturer adds Mavalus to its existing portfolio of household tape brands.
Updated on Oct. 30, 2026 in Healthcare
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Shurtape Technologies has acquired the Mavalus brand and associated business assets from Baton Rouge-based company DSS Distributing. Mavalus, which was founded in 1999, is known for its multipurpose adhesive tape products.
Why it matters
The acquisition allows Shurtape Technologies to incorporate Mavalus into its established brand portfolio while furthering its focus on product innovation. The company plans to leverage this move to introduce adhesive solutions to new markets.
Founded in 1999, the Mavalus brand joins a diverse Shurtape Technologies portfolio that includes established names like Duck, FrogTape, and T-Rex. The acquisition of these business assets remains subject to internal integration timelines.
The players
Shurtape Technologies
An adhesive manufacturer that manages a portfolio of consumer and industrial tape brands.
DSS Distributing, LLC
A business based in Baton Rouge, Louisiana, that previously owned and operated the Mavalus brand.
The details
Shurtape Technologies purchased the Mavalus brand and related business assets from DSS Distributing, LLC, headquartered in Baton Rouge. This transition incorporates Mavalus's specific adhesive tape offerings into the broader manufacturing ecosystem maintained by Shurtape.
Timeline
1999: Mavalus was founded.
October 30, 2026: Shurtape Technologies announced the acquisition.
Market Landscape
This acquisition follows a broader pattern of industry consolidation within the adhesive manufacturing sector as major players expand their market reach. By folding niche brands into larger portfolios, companies can optimize distribution networks and scale product innovation.
Customers of Mavalus may see changes in distribution or retail availability as the brand transitions to new ownership. There are no immediate changes announced regarding current product pricing or consumer support channels.
The takeaway
Large-scale manufacturers often acquire smaller, specialized brands to diversify their catalog and enter new consumer segments. Shoppers should look for brand integration on store shelves as companies shift operational priorities following such acquisitions.
Further reading
Learn more about local industry developments in the Baton Rouge Healthcare section.
Source note: This article includes information reported by Packaging World.
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