Prince St. Pizza Opens New Baton Rouge Location

The New York-based pizza chain brought its signature slices to Siegen Lane with a grand opening celebration.

Updated on Oct. 15, 2026 in Openings & Closings

Bold vector editorial illustration of a single slice of pepperoni pizza on a checkered napkin, representing a new restaurant opening. — Prince St. Pizza opened a new location on Siegen Lane in Baton Rouge, marking the expansion of the Manhattan-based chain. AI Illustration. Upload story photo >

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Prince St. Pizza officially opened its new restaurant on Siegen Lane in Baton Rouge. UFC champion and co-owner Jon Jones joined a crowd of over 1,000 visitors to mark the grand opening event.

Why it matters

The company chose Baton Rouge for its expansion due to the city's food culture and high gameday traffic. Leadership specifically identified a need for more pizza-by-the-slice options in the local market.

More than 1,000 people attended the opening, with some customers waiting in line for hours beginning at 6:30 a.m. The shop at 6556 Siegen Lane utilizes a specialized water filtration system to replicate the taste of New York tap water.

The players

Jon Jones

He is a UFC champion who serves as a co-owner of the new Baton Rouge Prince St. Pizza location.

Prince St. Pizza

This pizza chain originated in Manhattan in 2012 and is known for its signature slices and New York-style preparation.

The details

Founded in Manhattan in 2012, the chain maintains its signature style through a water filtration system designed to mimic New York City water. The Baton Rouge location operates from 11 a.m. to 11 p.m. daily, with hours extended to midnight on Fridays and Saturdays.

The Prince St. Pizza brand was originally founded in 2012 in Manhattan.
Lines for the restaurant began forming at 6:30 a.m. on Friday.
The Baton Rouge location held its grand opening on Friday, October 9, 2026.

Market Landscape

This move reflects the ongoing expansion of fast-casual pizza chains into college-town markets across the country. The brand is specifically positioning itself to capitalize on the high gameday traffic and consistent student demographic that characterizes the Baton Rouge area.

Local diners can now access the brand's New York-style slices throughout the week during expanded operational hours. The arrival adds a new quick-service option for those navigating the Siegen Lane corridor.

The takeaway

The successful launch highlights the continued demand for specialized fast-casual dining options in Southern markets. Customers planning a visit should account for potential wait times during peak gameday hours.