Prince St. Pizza Will Open Baton Rouge Location October 9

The New York-based pizzeria is opening a new restaurant on Siegen Lane featuring dine-in and catering.

Updated on Sept. 30, 2026 in Openings & Closings

Prince St. Pizza Will Open Baton Rouge Location October 9

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Prince St. Pizza is scheduled to open its newest location in Baton Rouge at 6556 Siegen Lane on October 9, 2026. The expansion brings the brand's New York-style offerings, including dine-in and catering options, to the Louisiana market.

Why it matters

The opening date was strategically selected to align with local football weekends and maximize foot traffic in the area. This launch represents the latest growth phase for the chain, which first launched in Manhattan in 2012.

The new restaurant operates at 6556 Siegen Lane with daily hours from 11 a.m. to 11 p.m. It utilizes a custom water filtration system designed to replicate New York tap water for its dough preparation.

The players

Lawrence Kourie

He is the franchise partner responsible for guiding the growth of the brand in the Baton Rouge market.

Jon Jones

He is a professional athlete and public figure who joined the organization as a shop partner in August 2026.

The details

The franchise partner for the new location is Lawrence Kourie, who has been managing market growth for the brand since March 2026. Staff members at the site have completed training programs identical to those provided to crews at the original Manhattan locations.

2012: The business was originally established in Manhattan.
March 2026: Lawrence Kourie began guiding the brand's market growth.
August 2026: Jon Jones joined the organization as a shop partner.
October 9, 2026: The Baton Rouge restaurant location opens to the public.

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Market Landscape

This opening follows a broader trend of regional food brands strategically targeting high-traffic college sports markets to establish a local presence. By leveraging the specific timing of football weekends, the company is positioning itself to capture consistent, high-volume consumer demand.

Local diners can access dine-in, pickup, and catering services starting October 9, 2026. The first 50 customers in line on opening day will receive a free slice of pizza.

The takeaway

The brand is focusing on technical consistency by utilizing specialized water filtration to maintain product standards outside of New York. Customers planning to visit on opening day should arrive early to capitalize on the limited promotional offer.