Drago's Seafood Expands Retail Frozen Shrimp Line

The Louisiana restaurant group is bringing its signature flavors to grocery store aisles through a new frozen meal partnership.

Updated on Oct. 30, 2026 in Dining Out

Bold vector illustration of a fresh shrimp and garlic bulb on a wooden board, representing Louisiana culinary retail expansion. — Drago's Seafood has launched a new frozen barbecue shrimp meal in partnership with Prime Shrimp, expanding its retail reach across Louisiana supermarkets. AI Illustration. Upload story photo >

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Would you buy frozen meals produced by your favorite local restaurant?

Drago's Seafood Restaurant launched its new frozen barbecue shrimp meal in May 2026 across at least 20 local supermarkets. This retail expansion follows the successful long-term grocery presence of the chain's popular butter garlic sauce.

Why it matters

Drago's aims to grow its brand presence beyond its six physical restaurant locations in Louisiana and Mississippi. By partnering with external manufacturers for its retail line, the company seeks to reach customers who may not visit their dining establishments.

Drago's currently sells its frozen shrimp meal in at least 20 local supermarkets, with retail products accounting for less than 5% of total company revenue. The brand's butter garlic sauce remains a staple at 76 Rouses locations.

The players

Drago's Seafood Restaurant

This family-owned restaurant group operates six locations across Louisiana and Mississippi.

Prime Shrimp

This company collaborated with Drago's to develop and package the new frozen meal products.

Rouses

This regional supermarket chain carries Drago's butter garlic sauce in 76 locations.

Walmart

This national retailer sells Drago's sauce products in Louisiana and other Gulf Coast markets.

The details

The company collaborated with Prime Shrimp to develop the frozen barbecue shrimp meal, which utilizes shrimp sourced from local Louisiana providers. Drago's is also in ongoing discussions with Walmart to potentially broaden the availability of these frozen meals.

Laitram launched the Prime Shrimp brand in 2018.
Drago's began pitching its butter sauce to Walmart in 2022.
The frozen barbecue shrimp meal arrived in grocery stores in May 2026.

Culture Shift

This move mirrors the broader retail strategy where restaurant groups capitalize on brand loyalty to enter the consumer packaged goods market. It marks a shift from relying solely on foot traffic toward establishing a presence in the household pantry.

Shoppers in Louisiana can now purchase the signature barbecue shrimp for home preparation at select local grocery stores. This provides a convenient alternative to visiting a physical restaurant location for those seeking the chain's established menu items.

The takeaway

The success of this retail line highlights the potential for local dining brands to scale through strategic partnerships with regional manufacturers. Customers can expect to see further product development as the brand continues to test new frozen meal concepts.