Louisiana Governor to Promote Business Investment in Paris

Governor Jeff Landry will lead business meetings in France to coincide with an NFL game in Paris.

Updated on Oct. 22, 2026 in People

Isometric editorial illustration featuring industrial power transmission tower forms and medical symbols, representing Louisiana economic development policy. — Louisiana Governor Jeff Landry is meeting with French business leaders in Paris to promote investment in the state's energy and healthcare infrastructure. AI Illustration. Upload story photo >

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Louisiana Governor Jeff Landry is in Paris to hold business meetings with French CEOs to attract new investment to the state. The trip, occurring through October 24, 2026, leverages the visibility of a high-profile NFL game taking place in the city.

Why it matters

State leaders are utilizing the international platform provided by the New Orleans Saints playing in Paris to showcase Louisiana as a prime destination for corporate expansion. The effort seeks to convert global attention into long-term economic commitments for the region.

The state is utilizing a 14,000 square-foot pavilion known as Louisiana NOW to host high-level business leaders during the visit.

The players

Jeff Landry

Jeff Landry is the Governor of Louisiana who is leading the state delegation to secure international business investment.

Louisiana Department of Economic Development

This state agency is responsible for overseeing business recruitment and economic growth initiatives for Louisiana.

New Orleans Saints

The New Orleans Saints are a professional NFL football team based in Louisiana that is playing in Paris.

The details

The Louisiana Department of Economic Development is coordinating a full day of seminars on October 24 to focus on the state power grid and healthcare sector. Governor Landry is scheduled to deliver closing remarks for these sessions at the Hotel Salomon de Rothschild.

October 24, 2026: Full day of business meetings and seminars.
October 25, 2026: The New Orleans Saints play the Pittsburgh Steelers in Paris.

Market Landscape

This promotional push follows the state's precedent of using major events like the 2025 New Orleans Super Bowl to elevate its international profile. By aligning these diplomatic efforts with global sports, the state aims to maintain the momentum established by previous high-profile hosting duties.

The potential success of this initiative could influence future economic growth and infrastructure improvements within the state. Residents may see long-term impacts if the government effectively converts these meetings into new business ventures and job creation.

The takeaway

States often use high-visibility international events as a strategic bridge to connect with global business partners. Strengthening these professional networks can help regions remain competitive in an increasingly globalized market.