Louisiana SONIC Will Launch Charity Slush Campaign

The statewide fundraising promotion will support efforts to clean Louisiana waterways starting in October.

Updated on Sept. 24, 2026 in Philanthropy

Louisiana SONIC Will Launch Charity Slush Campaign

Live Poll

Would you buy a promotional drink if you knew the proceeds supported local environmental projects?

Beginning October 1, 2026, all 138 SONIC Drive-In locations across Louisiana will sell the Blue Pelican Slush to raise money for waterway preservation. The statewide campaign, which features a signature drink of Sprite, blue coconut, and sweet cream, will conclude on March 31, 2027.

Why it matters

This initiative aims to generate critical funding for community and waterway cleaning efforts across the state. By leveraging a local partnership, the program continues a charitable tradition established during a successful 2025 campaign.

The promotion covers all 138 SONIC Drive-In locations across Louisiana. The 2025 pilot program previously donated 100% of the proceeds to the Keep Louisiana Beautiful Foundation.

The players

Billy Nungesser

He is the Lieutenant Governor of Louisiana who co-created the Blue Pelican Slush.

SONIC Drive-In

This national fast-food restaurant chain operates 138 locations across Louisiana participating in this campaign.

Keep Louisiana Beautiful Foundation

This is a non-profit organization that received all proceeds from the original 2025 iteration of this charity promotion.

The details

The Blue Pelican Slush was developed by Lieutenant Governor Billy Nungesser in collaboration with carhops from the Amite location. A special launch event to highlight the campaign is scheduled for 10 a.m. on October 8, 2026, in Baton Rouge.

The initial partnership began in 2025.
The statewide promotion starts on October 1, 2026.
A launch event occurs in Baton Rouge on October 8, 2026, at 10 a.m.
The fundraising promotion concludes on March 31, 2027.

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Market Landscape

Corporate-sponsored environmental campaigns in Louisiana are increasingly aligning with the Keep Louisiana Beautiful Foundation's state-sponsored cleanup initiatives. This trend positions local retail chains as key stakeholders in state-wide preservation efforts by integrating social impact directly into the product line.

Customers across Louisiana can participate by purchasing the specialty slush at any of the 138 local drive-ins during the six-month promotional window. Buying the drink directly contributes funds intended to support state-wide waterway and community cleanup projects.

The takeaway

Supporting this campaign provides a straightforward way for residents to assist in local environmental maintenance through routine dining choices. The program underscores how a simple menu addition can be scaled across an entire state to drive meaningful charitable impact.