DePauw Student Wins Indianapolis Hustle Bowl
A finance major from DePauw took first place in a business pitch competition hosted at the NCAA headquarters.
Updated on Oct. 31, 2026 in Football
Live Poll
Should collegiate athletic programs focus more on business entrepreneurship training for their student-athletes?
DePauw junior Ty Schumann won The Hustle Bowl in Indianapolis after a four-day pitch competition. His team presented a sports bra designed to track vital signs related to menstrual cycles.
Why it matters
The product development was inspired by a teammate's gymnastic injury that occurred while menstruating. The pitch seeks to bridge a gap in sports technology by providing training advice based on physiological data.
The program spanned four days, focusing on financial literacy and pitch preparation. Schumann developed the concept alongside a team of 5 people.
The players
Ty Schumann
He is a junior finance major at DePauw University who led the winning team at The Hustle Bowl.
NCAA
The National Collegiate Athletic Association is the governing body for college sports and hosted the four-day event at its Indianapolis headquarters.
The details
The proposed device monitors heart rate variability and sweat to analyze menstrual health. The accompanying application translates this data into actionable training advice for athletes.
Timeline
The NCAA Legacy Lab and competition concluded in October 2026.
Season Trajectory
The win at the NCAA Legacy Lab follows a pattern of student-led innovation programs aimed at commercializing sports health technology. This victory highlights how athletic departments are increasingly integrating financial literacy and business development into their programming.
The team plans to continue development on the sports bra technology with the goal of a future market launch. Schumann also plans to pivot toward launching a food business for people with allergies.
The takeaway
Innovation in sports often arises from identifying specific physiological gaps in performance tracking. Future entrepreneurs should focus on combining personal experience with data-driven technology to solve niche health problems.
Further reading
For more on local sports developments, visit Indianapolis Football.
Source note: This article includes information reported by The DePauw.
Live Poll
Should collegiate athletic programs focus more on business entrepreneurship training for their student-athletes?
