No Going Back PAC Airs Indianapolis TV Ads
The super PAC launched 49 television spots to support Representative Victoria Spartz.
Updated on Oct. 23, 2026 in Advertising
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No Going Back PAC has purchased $112,300 in television advertisements in Indianapolis to support U.S. Representative Victoria Spartz. The spots are airing on WTHR as part of the race between Spartz and J.D. Ford.
Why it matters
The ad buy aims to bolster the incumbent Republican after political ratings agencies downgraded the district from safe Republican to likely Republican. Spartz won the 2024 general election by 18 percentage points and secured 60% of the vote in the 2026 primary.
No Going Back PAC, which received a $200 million contribution from MAGA Inc., purchased 49 television spots at a total cost of $112,300. The campaign is part of a larger $49 million national advertising reservation strategy.
The players
Victoria Spartz
She is the Republican U.S. Representative currently seeking reelection in Indiana's 5th Congressional District.
J.D. Ford
He is the challenger running against Representative Victoria Spartz in the general election.
No Going Back PAC
This is a super PAC that is deploying funds for non-candidate issue advertising in congressional races.
MAGA Inc.
This is a Trump-aligned super PAC that provided a $200 million contribution to the No Going Back PAC.
Federal Communications Commission
This federal agency manages the filing and public disclosure of political advertising orders.
The details
The television advertisements began airing on WTHR on October 23, 2026, targeting the contest for Indiana's 5th Congressional District. The PAC filed these placements as non-candidate issue ads to support the reelection of Representative Victoria Spartz.
Timeline
The No Going Back PAC reserved $49 million in ads during September 2026.
Jake Sherman posted about the ad buy on X on October 22, 2026.
Television advertisements began airing on WTHR on October 23, 2026.
Market Landscape
This ad spending reflects the broader trend of super PACs dominating political media environments through massive, non-candidate specific funding cycles. This approach shifts market share by allowing organizations to influence district-level perceptions independently of official campaign limits.
Residents in the Indianapolis area will see these 30-second spots frequently during local television broadcasts. The increased ad density is a direct result of the competitive nature of the 5th District race and national political spending priorities.
The takeaway
Large-scale PAC spending has shifted the focus of this local congressional race by intensifying television presence. Voters should expect continued high volumes of political messaging as the election cycle reaches its final stage.
Further reading
For more background on how campaigns and PACs engage voters, visit the Advertising section.
Source note: This article includes information reported by Indystar.
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