Catalina Snacks Hired New Marketing Chief

Catalina Snacks has appointed Charlotte Mostaed to lead the company's marketing operations.

Updated on Oct. 5, 2026 in Consumer Goods

Bold flat-color editorial illustration of stylized snack packaging and fresh ingredients, representing corporate strategy in a clean geometric register. — Catalina Snacks has appointed Charlotte Mostaed as chief marketing officer to oversee brand growth, creative direction, and consumer strategy in Indianapolis. AI Illustration. Upload story photo >

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The Indianapolis-based company Catalina Snacks has named industry veteran Charlotte Mostaed as its new chief marketing officer. Mostaed will oversee the brand, creative direction, and consumer insight strategies to support company growth.

Why it matters

The hiring of a seasoned marketing executive signals a strategic push by Catalina Snacks to scale its product portfolio and expand its market reach. This leadership change aims to leverage Mostaed’s background in omnichannel management to increase brand presence.

Catalina Snacks currently maintains product distribution in over 30,000 retail doors. The new chief marketing officer brings five years of brand management experience from her time at Procter & Gamble.

The players

Charlotte Mostaed

She is the newly appointed chief marketing officer at Catalina Snacks with a background in brand management at Procter & Gamble, Health-Ade Kombucha, and POM Wonderful.

Catalina Snacks

This Indianapolis-based company specializes in consumer snacks and maintains a distribution network spanning over 30,000 retail locations.

The details

Mostaed will manage the company's creative, category management, and consumer insights departments as part of her expanded role. She joins the firm after previous leadership tenures at Health-Ade Kombucha and POM Wonderful.

The announcement of the new CMO hiring was made on October 5, 2026.

Market Landscape

The appointment follows a pattern set by industry leaders who prioritize omnichannel expertise to maintain competitive positioning in thousands of retail doors. This move highlights the ongoing corporate arms race to capture market share within the competitive health-conscious snack sector.

Customers may notice changes to the company’s product branding and marketing campaigns as the new leadership implements its growth strategy. These adjustments could potentially influence product availability and visibility in local retail stores.

The takeaway

Marketing leadership transitions often precede significant product portfolio expansions or changes in consumer outreach. Customers should monitor how these new initiatives impact brand availability in their preferred local retailers.