Fort Wayne Nonprofit Has Become Boundless Bags

The hunger-relief group announced a rebrand and a new partnership with the local Lassus gas station chain.

Updated on Sept. 22, 2026 in Philanthropy

Isometric editorial illustration of a grocery bag filled with food, representing a local community meal program. — The Fort Wayne nonprofit formerly known as Blessings in a Backpack has rebranded as Boundless Bags and launched a new donation program with Lassus gas stations. AI Illustration. Upload story photo >

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The organization formerly known as Blessings in a Backpack Fort Wayne has officially changed its name to Boundless Bags. This shift accompanies a new partnership allowing customers to donate at Lassus gas pumps.

Why it matters

The rebrand reflects two decades of growth for the nonprofit, which has expanded its reach from an initial pilot program to serving thousands of regional students each weekend.

Founded in 2007, the program has scaled from serving 300 children to supporting thousands of students across northeast Indiana over its 20-year history.

The players

Boundless Bags

This nonprofit organization provides weekend meals to students throughout northeast Indiana.

Lassus

This is a regional chain of gas stations and convenience stores operating in the area.

The details

Boundless Bags is currently transitioning its brand identity across all platforms to align with its broader operational scope. As part of this effort, customers at Lassus locations can now round up their purchases at the pump to support the weekend meal program.

2007: The program launched in the Fort Wayne area.
September 22, 2026: The nonprofit announced its name change and new partnership.
November 9, 2026: The Lassus donation campaign concludes.
End of 2026: The organization plans to complete its full rebranding transition.

Market Landscape

The name change follows a pattern set by community-based nonprofits as they evolve to reflect their scaled-up impact. By partnering with a major local retail chain, the organization is positioning itself to secure more consistent, automated funding for long-term operations.

Local shoppers can now participate in the program by rounding up their gas or convenience store purchases at any Lassus location. This provides an easy way for the community to support weekend meal access for students in the region.

The takeaway

Nonprofits often undergo rebranding when their operational footprint exceeds their original, smaller-scale missions. Supporters can aid the organization during this transition by utilizing the new, simple checkout-donation options at local stations.

What happens next

The donation campaign at Lassus locations will conclude on November 9, 2026, and the nonprofit aims to complete its full rebranding by the end of 2026.