Boutique Instrument Shop Opened in Evanston
Wood & Wire has launched a specialized showroom for high-end acoustic fretted instruments.
Updated on Oct. 6, 2026 in Local Shops
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Frank Hamilton and Jim Newcomb have opened Wood & Wire: Fine Fretted Instruments at 1322 Sherman Ave in Evanston. The new boutique shop features high-end guitars, mandolins, and banjos from over 20 different builders.
Why it matters
The owners launched the store to offer a quiet, specialized retail environment for testing expensive instruments, contrasting with the noisy atmosphere of traditional big-box music retailers.
The shop carries instruments from more than 20 builders with prices ranging from $3,500 to $45,000. While some brands like Collings Guitars produce 1,000 instruments annually, custom makers like Jason Kostal maintain a 7.5-year waiting list.
The players
Frank Hamilton
He is a co-owner of Wood & Wire who previously managed the Guitar Works repair shop.
Jim Newcomb
He is a co-owner of Wood & Wire and a former interim executive director at the Old Town School.
The details
The owners transformed a former architecture firm space into an acoustic showroom designed with display cubbies for optimal instrument viewing. Leveraging connections from the Fretboard Summit, the partners stocked the shelves with rare items, including prewar vintage Gibson and Martin guitars, while excluding standard repair services or music lessons.
Timeline
Frank Hamilton managed the Guitar Works repair shop from 1999 to 2004.
Jim Newcomb served as interim executive director at Old Town School in 2019.
The owners began developing their business concept in July 2025.
Wood & Wire officially opened on October 2, 2026.
Roadmap
This venture signals a shift toward specialized, high-touch retail environments in the musical instrument industry. It directly challenges the dominance of big-box music stores by prioritizing curation and a noise-free experience for enthusiasts.
Local musicians can now visit the shop on Thursdays and Fridays from noon to 6 p.m., or Saturdays from 10 a.m. to 5 p.m., to test high-end equipment. Those seeking a more private experience can schedule appointments on Tuesdays or Wednesdays.
The takeaway
Niche retail stores succeed by providing a curated, low-noise environment that caters specifically to serious enthusiasts. If you are shopping for high-end gear, consider booking an appointment to ensure you have dedicated time for instrument testing.
Further reading
For more on the retail landscape, visit the Local Shops section of our site.
Source note: This article includes information reported by Evanston RoundTable.
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