JW Marriott Chicago Appoints New Marketing Director
The hotel has named Shy Coleman to lead its sales and marketing operations.
Updated on Oct. 20, 2026 in Hotels
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The JW Marriott Chicago has appointed Shy Coleman as its new Director of Sales and Marketing. Coleman brings experience from past roles in the Arizona hospitality market to the position.
Why it matters
The appointment is expected to shape the commercial trajectory and group business strategy for the JW Marriott Chicago as it looks to maintain its market presence. Coleman will oversee brand partnerships and revenue-generating efforts for the property.
Coleman previously managed Midwest regional accounts at W Scottsdale and served on the opening leadership team at The Westin Tempe, which achieved the top RevPAR Index in its competitive set under her tenure.
The players
Shy Coleman
She is the newly appointed Director of Sales and Marketing at the JW Marriott Chicago who previously worked in the Arizona hospitality market.
JW Marriott Chicago
This is a luxury hotel property located in Chicago that operates as part of the Marriott International brand portfolio.
The details
In her new role, Coleman is responsible for directing sales, marketing, public relations, and luxury brand partnerships. She also focuses on securing preferred placements in programs including Marriott LUMINOUS, AMEX The Hotel Collection, and Internova CURATED.
Timeline
October 20, 2026: Announcement of the appointment.
Travel Outlook
This appointment follows Coleman's prior achievement of the Marriott Opening Hotel of the Year recognition at The Westin Tempe. It signals an effort to translate successful luxury regional management strategies to the Chicago urban hospitality sector.
Travelers and corporate planners can expect the hotel to lean further into luxury partnerships and curated booking programs managed by Coleman. Guests booking through Marriott LUMINOUS or AMEX The Hotel Collection may see changes in how packages are presented.
The takeaway
The appointment highlights the continued movement of experienced leadership within the Marriott brand to bolster specific property revenue streams. Future performance at the Chicago location will serve as an indicator of how well these prior regional successes scale in a larger urban market.
Further reading
Find more updates on the city's hospitality sector in our Chicago Hotels section.
Source note: This article includes information reported by Hotel News Resource.
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