Chicago Symphony Partners With True Tickets
The orchestra is integrating mobile ticketing software to better track guest data for its annual performances.
Updated on Oct. 20, 2026 in Classical
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The Chicago Symphony Orchestra has announced a new partnership with True Tickets to implement mobile-first digital ticketing. This collaboration allows the symphony to integrate ticket activity with the Tessitura audience management system.
Why it matters
The partnership aims to improve audience visibility by identifying guests who were previously unknown to the organization. This integration strengthens concertgoer relationships by tracking attendee information more effectively.
True Tickets has delivered 35 million digital tickets and enabled 4.8 million ticket shares across its client base. The platform has also generated 1.3 million new registrations through its digital sharing features.
The players
Chicago Symphony Orchestra
The Chicago Symphony Orchestra is a world-renowned musical institution founded in 1891 that performs more than 150 concerts annually.
True Tickets
True Tickets is a digital platform that provides mobile access and sharing services for more than 120 arts organizations.
Tessitura
Tessitura is an audience management and CRM software specifically designed for cultural and arts organizations.
The details
By using a mobile-first platform that connects to the Tessitura system, the symphony can now capture information on guests even when tickets are shared. This digital approach updates the ticketing experience for an organization that has been performing in Chicago since 1891.
Timeline
The Chicago Symphony Orchestra was founded in 1891.
The partnership was announced on October 20, 2026.
Industry Dynamics
This move highlights the ongoing shift toward data-driven audience management in the performing arts sector. It positions the orchestra to better compete in a market where personalized patron insights are increasingly essential for sustainable growth.
Patrons will now use a mobile-first digital platform to access and share their concert tickets. This change simplifies the entry process while ensuring that the organization can maintain accurate records for all attendees.
The takeaway
Digital ticketing platforms allow arts organizations to build stronger connections with their audience through better data collection. Concertgoers should expect a more streamlined mobile entry experience for future performances.
Further reading
Learn more about the latest innovations in Classical arts management.
More information
For more information on the platform technology, visit the True Tickets company website.
Source note: This article includes information reported by The Manila times.
Live Poll
Do you prefer digital ticketing that tracks who attends performances over traditional anonymous paper tickets?
