BW Packaging to Launch Perpetua Brand in Chicago
The new automation brand will debut at PACK EXPO International 2026 this October.
Updated on Oct. 15, 2026 in Consumer Goods
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BW Packaging is set to introduce its new Perpetua brand at PACK EXPO International 2026, which runs from October 18-21 in Chicago. The new brand will provide specialized automation and integration services to industrial clients.
Why it matters
The launch aims to assist manufacturers in solving complex operational challenges by leveraging long-standing industry expertise. Perpetua will focus on creating enduring value through comprehensive automation and technology integration.
The Perpetua brand is backed by over 140 years of manufacturing experience held by Barry-Wehmiller. The official introduction will take place at Booth S-2100 during the event.
The players
BW Packaging
BW Packaging is a manufacturing solutions provider and an associated brand of Barry-Wehmiller.
Barry-Wehmiller
Barry-Wehmiller is a global supplier of manufacturing technology and services with over 140 years of operational history.
The details
The Perpetua team engineers solutions by leveraging expertise in manufacturing, equipment, and automation across various systems. The brand employs an OEM-agnostic approach to identify and integrate equipment and technologies for its industrial clients.
Timeline
October 18-21, 2026: PACK EXPO International 2026 takes place in Chicago.
Market Landscape
This move capitalizes on the growing industry trend toward OEM-agnostic integration services to solve fragmented operational needs. It positions the firm to compete directly in the industrial automation market by offering a unified approach to manufacturing technology.
Manufacturers attending the expo can visit Booth S-2100 to evaluate how these new integration services may reduce operational complexity. The launch may signal changes in how industrial clients procure and implement future manufacturing automation systems.
The takeaway
The introduction of Perpetua highlights a broader shift toward specialized, vendor-neutral automation services in the manufacturing sector. Interested industrial leaders should focus on how OEM-agnostic models can simplify their specific technology integration pipelines.
Further reading
For additional context, visit the Consumer Goods section.
Source note: This article includes information reported by Packaging World.
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