Chicago Bulls Unveiled New Warm-up Jackets
The team introduced updated warm-up gear featuring prominent Plus500 branding on the front.
Updated on Oct. 10, 2026 in Basketball
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The Chicago Bulls revealed new warm-up jackets and shooting shirts that display the Plus500 logo. This update continues the branding efforts of the organization under its existing sponsorship agreement.
Why it matters
The partnership provides new business opportunities for the basketball franchise. It reflects the ongoing integration of corporate sponsorship into official team gear used on the court.
The organization secured 6 NBA championships during the 1990s as its historical benchmark. The new gear places the corporate logo directly on the front of all shooting shirts and jackets.
The players
Chicago Bulls
The professional basketball team competes in the National Basketball Association and is based in Chicago.
Plus500
This global fintech company provides an online trading platform and serves as a major corporate partner for the basketball franchise.
The details
The Chicago Bulls transitioned to new warm-up apparel that highlights the Plus500 Trading logo. Fans have expressed criticism regarding the increased visibility and placement of these corporate logos on team merchandise.
Timeline
The Bulls won six NBA championships during the 1990s.
The Bulls and Plus500 announced a partnership in October 2022.
The Bulls revealed the new warm-up jackets on October 8, 2026.
Season Trajectory
This move follows the expansion of the NBA's jersey patch sponsorship program, which allowed brands to gain permanent placement on team uniforms. The integration of sponsor logos into warm-up apparel reflects a broader trend of maximizing commercial inventory across all visible team assets.
The shift in branding marks a change in the aesthetic of the team's on-court warm-up gear visible during every game broadcast. Fans may notice the logo presence consistently throughout the upcoming season schedule.
The takeaway
The increased visibility of corporate sponsors on team apparel highlights the evolving commercialization of professional sports gear. Fans often prioritize team identity over corporate placement, suggesting a tension between marketing needs and traditional fan culture.
Further reading
For more on the current state of the team, visit Basketball.
Source note: This article includes information reported by EssentiallySports.
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