Midland States Bank Names Matt Peno Chief Marketing Officer

Midland States Bank has appointed Matt Peno, a marketing executive with more than 15 years of experience, as its Chief Marketing Officer.

Updated on Nov. 5, 2026 in People

Midland States Bank Names Matt Peno Chief Marketing Officer

Midland States Bank announced the appointment of Matt Peno as its Chief Marketing Officer. Peno brings more than 15 years of marketing experience to the role.

Why it matters

The appointment places a marketing leader with a background in consumer brands in charge of the bank's marketing strategy and team. Peno will partner with leaders across the bank to align marketing initiatives with business priorities.

Peno has more than 15 years of marketing experience, with prior positions at Heartland Dental, Tyson Foods, Nestlé Purina, and Mars. The announcement does not disclose the size of the marketing team or budget he will oversee.

The players

Matt Peno

Matt Peno is a marketing executive with experience at Heartland Dental, Tyson Foods, Nestlé Purina, and Mars, who now leads marketing at Midland States Bank.

Midland States Bank

Midland States Bank is a regional bank headquartered in Effingham, Illinois, serving customers across the state.

The details

Peno's responsibilities include brand strategy, digital marketing, communications and public relations, creative services, and marketing operations. He holds a Bachelor of Science in Finance from the University of Illinois Urbana-Champaign and a Master of Business Administration from Belmont University's Jack C. Massey College of Business.

November 4, 2026: Midland States Bank announces Peno's appointment as Chief Marketing Officer.

Market Landscape

Peno's career runs from Tyson Foods and Nestlé Purina, large consumer-goods companies, to Midland States Bank, a regional lender. The move reflects banks drawing marketing leaders from consumer brands to compete for customers with brand-driven strategies.

Customers of Midland States Bank may see changes in how the bank markets its products and services as Peno sets the marketing strategy. The extraction does not specify any changes to pricing, products, or account terms.

The takeaway

Leadership changes in marketing can signal shifts in how a company communicates with customers. Readers following Midland States Bank can watch for how Peno's brand strategy takes shape over time.