Buy Latino to Build America Campaign Launched

A new initiative encourages consumers to spend $30 at Latino-owned businesses throughout Hispanic Heritage Month.

Updated on Sept. 23, 2026 in Hispanic

Bold vector editorial illustration of a classic brick storefront facade, representing the growth and presence of community-focused local businesses. — The Buy Latino to Build America campaign urges consumers to spend $30 at local Latino-owned businesses over the next month to foster economic growth. AI Illustration. Upload story photo >

Live Poll

Would you intentionally shift your spending to support local minority-owned businesses in your community?

Aquí: The Accountability Movement has introduced the Buy Latino to Build America campaign to boost economic growth. The movement asks participants to spend $30 at Latino-owned businesses over the course of 31 days.

Why it matters

The campaign aims to expand the economic power of Latino business owners and address challenges posed by aggressive federal immigration enforcement. By focusing on representation, leaders seek to reshape narratives around local business contributions.

Illinois hosts more than 156,000 Latino-owned businesses, while the national Latino gross domestic product is $4 trillion. A 10% participation rate from U.S. households could generate $400 million for Latino-run enterprises.

The players

Aquí: The Accountability Movement

This organization advocates for economic justice and representation through campaigns that hold institutions accountable.

The details

The campaign highlights significant economic disparities, specifically the $107 million in forgone local sales tax revenue identified in Cook County. Organizers emphasize that individual spending choices serve as a tool for holding institutions accountable and supporting the broader Latino business community.

Aquí: The Accountability Movement began operations in early 2025.
The campaign launched in September 2026 during Hispanic Heritage Month.

Culture Shift

This campaign aligns with the annual recognition of Hispanic Heritage Month to drive consumer spending. It reflects a shift toward intentional, value-based shopping that prioritizes community investment over traditional retail convenience.

Residents can participate by committing to spend $30 at local Latino-owned businesses throughout the month. This shift in daily purchasing habits aims to directly support regional business owners in Illinois.

The takeaway

Supporting local businesses through intentional spending can help offset economic losses reported in regional retail sectors. Readers can contribute to this movement by seeking out and purchasing goods from Latino-owned establishments in their own neighborhoods.