Smash Alley Files Permits for New Nampa Restaurant
The burger restaurant plans to bring its Wagyu beef patties to 114 E. 13th Ave S in Nampa by 2027.
Updated on Oct. 30, 2026 in Dining Out
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Smash Alley has officially filed construction permits to open a new 375-square-foot restaurant in Nampa. Founders Sami and Alessandra Yaghma selected the Nampa location after analyzing customer data from their previous operations.
Why it matters
The owners decided to expand into Nampa to better serve a high volume of existing customers who frequently commute from the area to visit the burger shop. The expansion is designed to provide high-quality food options at family-friendly prices.
The Nampa restaurant space measures 375 square feet, with renovation costs estimated at $75,000. Owners are converting an existing shell into a custom burger shop.
The players
Sami Yaghma
Sami Yaghma is a co-founder of Smash Alley who established the burger brand alongside his wife in 2024.
Alessandra Yaghma
Alessandra Yaghma co-founded Smash Alley and manages the business strategy and site selection for the company's expansion.
The details
Smash Alley is known for a menu featuring Wagyu beef patties and beef tallow fries. The business aims to launch both its new Nampa location and a second site in Boise simultaneously during the first half of 2027.
Timeline
Smash Alley was founded in 2024.
The original Boise alleyway location closed in early 2026.
Both new restaurant locations are expected to open in the first half of 2027.
Culture Shift
Smash Alley's move reflects the growing industry trend of using hyper-local customer data to determine expansion sites. This shift prioritizes proven demand from specific commuter routes over general market saturation.
Residents in Nampa can expect the new burger spot to open by the first half of 2027 at 114 E. 13th Ave S. Once operational, the owners plan to introduce weekend breakfast offerings to the menu.
The takeaway
Using customer commuting data can be an effective way for small businesses to identify high-potential expansion sites. Following the opening of the new locations, the owners intend to broaden their menu offerings to include weekend breakfast.
Further reading
For more information on local restaurant updates, visit the Nampa Dining Out section.
Source note: This article includes information reported by BoiseDev.
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