Chocolate Plunge Opened New Idaho Falls Location

The dessert shop has expanded its presence to the intersection of Hitt Road and Sunnyside Road.

Updated on Oct. 10, 2026 in Desserts

Bold vector illustration of a single red strawberry being dipped into a swirl of rich brown liquid chocolate. — Chocolate Plunge has opened its newest location in Idaho Falls at the intersection of Hitt and Sunnyside roads. AI Illustration. Upload story photo >

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Chocolate Plunge has officially opened its newest storefront in Idaho Falls. This expansion brings the dessert chain, which also maintains a shop in Rexburg, to a new location in the city.

Why it matters

The new storefront provides residents of Idaho Falls with local access to the chain's customizable dessert offerings. It marks the latest expansion for the brand as it establishes a footprint beyond its original Rexburg location.

The shop provides 16 different topping options for customers to customize their treats. It maintains weekday hours of 11:30 a.m. to 10 p.m., with weekend hours extending until 11 p.m.

The players

Chocolate Plunge

A dessert business that specializes in chocolate-dipped treats and seasonal beverages with multiple locations in Idaho.

The details

The shop features a menu that includes seasonal items like pumpkin spice hot chocolate and pumpkin cheesecake. Customers can also choose to have fresh strawberries dipped in warm chocolate served directly from a fountain.

The new Idaho Falls store officially opened in October 2026.

Culture Shift

The expansion of this brand follows the rise of specialty craft dessert franchises in suburban retail corridors. This trend highlights the continued consumer demand for experiential, customizable treat destinations over mass-market pre-packaged goods.

Residents can now visit the Hitt Road and Sunnyside Road shop for customizable desserts during extended evening hours on weekends. The 16 topping varieties allow visitors to tailor their experience based on personal taste preferences.

The takeaway

Customers visiting the new location should explore the wide variety of toppings to fully utilize the customization menu. Checking the specific closing times helps ensure a visit fits into late-night weekend schedules.