Jacksons Launched New Boise State Football Trading Cards
The convenience store chain has released its fifth annual set of trading cards featuring Bronco athletes.
Updated on Sept. 19, 2026 in Football
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Jacksons Food Stores has officially launched its 2026 collection of Boise State football trading cards. The program, developed in partnership with ONIT Athletic, provides name, image, and likeness opportunities for student-athletes.
Why it matters
The trading card program acts as a replacement for bobblehead promotions, which became challenging to manufacture following the 2020 season. It now serves as a key initiative to support local student-athletes through name, image, and likeness compensation.
Each $12.99 pack contains 14 cards, including 10 base cards, one parallel card, and three insert cards. Collectors have a 1 in 10 chance of finding an authentic player autograph within the 116-card base set.
The players
Jacksons Food Stores
This Idaho-based company operates a large chain of convenience stores and fuel stations.
ONIT Athletic
Headquartered in Boise, this firm specializes in the production of collegiate sports collectibles and trading cards.
Boise State University
This public research university in Idaho is home to the Broncos football program.
The details
The collection highlights 114 Boise State student-athletes alongside two cards commemorating university traditions. Available at Jacksons and ExtraMile by Jacksons locations across the Treasure Valley, the packs replace previous merchandise promotions that faced supply chain hurdles.
Timeline
The program debuted in 2022.
ONIT Athletic shifted its business focus to sports collectibles in 2021.
The fifth annual card set launched in September 2026.
Season Trajectory
This program reflects the broader evolution of collegiate sports as retail partnerships become essential for athletic department engagement. It aligns with the shift toward professionalized marketing for student-athletes following the NCAA's Name, Image, and Likeness policy.
Collectors can purchase packs for $12.99 at local Jacksons or ExtraMile locations throughout the Treasure Valley. With 114 student-athletes featured, the series provides a primary way for fans to engage with the current Boise State roster.
The takeaway
The transition to trading cards highlights a shift toward more accessible, high-volume collectibles in collegiate sports marketing. Fans should look for the 1 in 10 packs containing autographs to find the highest value items in the current collection.
What happens next
ONIT Athletic has confirmed plans to produce a 2027 trading card set.
Further reading
For more on the latest team developments, visit the Football section.
Source note: This article includes information reported by The Arbiter.
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