Idaho PRSA Chapter Appointed Tony Lima President
The statewide public relations organization selected its first leader based in eastern Idaho for a one-year term.
Updated on Oct. 2, 2026 in People
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The Idaho Chapter of the Public Relations Society of America appointed Tony Lima as its new president on September 14, 2026. Lima brings over 25 years of industry experience to the role as the organization seeks to expand its reach beyond Boise.
Why it matters
The appointment marks a shift toward a broader regional strategy intended to grow the chapter's current membership of roughly 50 professionals. By focusing on areas outside the state capital, leadership hopes to increase the organization's total reach.
The chapter currently maintains approximately 50 members, a figure the group aims to double or triple under new leadership. Tony Lima brings over 25 years of total experience, including 15 years leading PR initiatives at Melaleuca.
The players
Tony Lima
He serves as the vice president of public relations and SEO at Melaleuca and has over 25 years of professional experience.
Malcolm Hong
He served as the president of the Idaho Chapter of the Public Relations Society of America from 2023 to 2025.
Public Relations Society of America
This professional organization provides networking, leadership, and professional development opportunities for public relations practitioners.
The details
As the first president from eastern Idaho, Lima intends to focus the chapter on a stronger regional presence. The group offers professional development and networking, with plans to utilize both virtual and in-person programming to engage more practitioners.
Timeline
Malcolm Hong served as the Idaho Chapter president from 2023 to 2025.
Tony Lima was officially appointed president on September 14, 2026.
An event regarding the evolving media landscape is scheduled for October 14, 2026.
Market Landscape
This transition follows the term of Malcolm Hong, who led the chapter from 2023 to 2025. It marks a strategic shift for the state organization as it moves to decentralize its operations from the Boise headquarters.
Public relations professionals across the state can expect increased access to programming as the chapter expands its footprint. Those interested in professional development will see a shift in focus toward regional engagement outside of the Boise area.
The takeaway
The appointment of an eastern Idaho-based president signals an intent to democratize professional resources across the state. Members can expect a more decentralized approach to networking as the organization actively pursues a larger, statewide membership base.
What happens next
The chapter has an upcoming event scheduled for October 14, 2026, which will cover the evolving media landscape.
Further reading
Learn more about local career developments in Idaho People.
Source note: This article includes information reported by East Idaho News.
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