West Bank Installs Roof Graphic in West Des Moines

The bank features a new 37-foot happy face display visible to incoming air travelers.

Updated on Oct. 30, 2026 in Openings & Closings

West Bank Installs Roof Graphic in West Des Moines

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West Bank has placed a 37-foot-diameter happy face graphic on the roof of its four-floor headquarters at 3330 Westown Parkway. The installation features the words West Des Moines curved to form the smile of the face.

Why it matters

The display is designed to serve as a visual greeting for visitors and returning residents flying into the nearby Des Moines International Airport.

The headquarters building, which opened in 2024, cost $33 million to construct. The roof graphic measures 37 feet in diameter and sits atop the four-floor structure.

The players

West Bank

This financial institution is a regional bank that recently completed its new headquarters building in West Des Moines.

The details

The graphic is positioned to be clearly visible from the air, utilizing a stylized design that incorporates the city name into the smiley face. This installation marks a new aesthetic addition to the Westown Parkway location.

2024: The West Bank headquarters building opened.
October 29, 2026: West Bank announced the installation of the roof graphic.

Market Landscape

The installation reflects a broader trend of corporate headquarters using architectural branding to increase local visibility and brand recognition. This approach positions the building as a landmark compared to traditional, nondescript corporate office architecture in the region.

Local residents and visitors flying into the city will now be able to see the new landmark from the air. The installation does not impact banking services or customer access to the building.

The takeaway

Large-scale rooftop installations are becoming an increasingly common way for companies to establish a distinct local identity. Integrating functional building designs with visible branding helps firms create a more recognizable presence in their home communities.