Bill Reed Accepts Sales Role at Westlake Financial
The veteran sales professional transitions to a new position after concluding his tenure at U.S. AutoForce.
Updated on Oct. 29, 2026 in Buying/Selling
Live Poll
Do you believe changing industries for a new job opportunity improves your long-term career outlook?
Bill Reed has started a new B2B sales position at Westlake Financial following his departure from U.S. AutoForce. Based in Des Moines, Reed brings extensive experience from across the tire industry to his latest professional role.
Why it matters
This move marks a shift for a professional with two decades of experience in the tire sales sector. Reed aims to leverage his background in building customer trust as he takes on new responsibilities within the automotive finance landscape.
Reed previously managed relationships for 30 different brands during his time at U.S. AutoForce. He brings a 20-year career history that includes past roles at Alorica, Tire Associates, Eastern Iowa Tire, and Sumitomo Rubber North America.
The players
Bill Reed
A seasoned sales professional with two decades of experience in the tire industry and a history of working with numerous regional and national automotive brands.
Westlake Financial
A financial services company that provides automotive financing solutions to dealerships and consumers.
U.S. AutoForce
A major automotive tire and parts distributor that maintains a wide network of dealer relationships across the United States.
The details
In his new role, Reed focuses on identifying the needs of automotive dealers and providing consistent follow-through after deals are finalized. He continues to apply the same relationship-building strategies he refined while serving Midwest dealers during his previous industry tenures.
Timeline
October 28, 2026: Bill Reed's new employment status was officially reported.
Roadmap
This transition reflects the broader movement of sales talent between automotive supply chain roles and financial service institutions. Experienced personnel often move between these sectors to capitalize on their deep knowledge of dealer-level operations and relationship management.
Local dealers in the Des Moines area may interact with Reed as he assumes his new B2B sales responsibilities at Westlake Financial. This shift provides dealerships with a direct point of contact who possesses two decades of experience in regional tire distribution.
The takeaway
Reed approaches his new position by prioritizing trust-building with his client base to ensure long-term stability. While he is currently focused on finance, his stated career trajectory suggests he remains committed to the tire industry for future roles.
Further reading
For more on industry personnel trends, visit the Des Moines Buying/Selling page.
Source note: This article includes information reported by Trinidad Express Newspapers.
Live Poll
Do you believe changing industries for a new job opportunity improves your long-term career outlook?
