Iowa Men's Basketball Adds Roofing Firm as Jersey Patch

The first official jersey patch partner of Hawkeye men's basketball is an Iowa-based roofing manufacturer, debuting Tuesday.

Updated on Nov. 10, 2026 in Basketball

Expressive editorial sports illustration of a basketball player in black and gold mid-dribble on a hardwood court, painted with visible brushstrokes. — The University of Iowa named an Iowa-based roofing manufacturer as the first official jersey patch partner of Hawkeye men's basketball, debuting Tuesday against Virginia Tech. AI Illustration. Upload story photo >

University of Iowa Athletics named an Iowa-based roofing manufacturer as the first official jersey patch partner of Hawkeye men's basketball. The patch will debut against Virginia Tech on Tuesday at Tyson Events Center in Sioux City.

Why it matters

The partnership expands Iowa Athletics' corporate sponsorship revenue and gives a regional Iowa business national exposure through the program's broadcasts and student-athlete influencer marketing. It also marks a new revenue category for the men's basketball program's uniforms.

The sponsorship was secured through Learfield's Hawkeye Sports Properties, the exclusive revenue partner of Iowa Athletics. The agreement's dollar value and length were not disclosed.

The players

Learfield's Hawkeye Sports Properties

The exclusive revenue generation partner of Iowa Athletics, which manages the department's corporate sponsorship agreements across its athletic programs.

The details

Iowa Athletics announced the partnership on November 10, 2026, and the roofing brand's logo will appear on Hawkeye competition jerseys. The arrangement also includes student-athlete influencer marketing featuring Iowa men's basketball players.

November 10, 2026: University of Iowa Athletics announces the jersey patch partnership.
Tuesday: Iowa debuts the patch against Virginia Tech at Tyson Events Center in Sioux City.

Season Trajectory

Jersey patch sponsorships have become a growing revenue source for college basketball programs seeking new income streams. Iowa's deal places a regional Iowa business on the Hawkeyes' uniforms for the 2026-27 season.

Fans watching Hawkeye men's basketball broadcasts will see the new patch on the team's jerseys starting with Tuesday's game. The patch carries no direct effect on ticket prices or game schedules.

The takeaway

Jersey patch deals are becoming a standard way for college programs to diversify revenue, and this one puts a regional Iowa company in front of a statewide audience. Watch for how the partnership develops through the season.